The Power of a Brand
Why do people pay $4 for a cup of coffee when they could just as easily buy a similar product for $1.50? Why would some people rather have sticks poked in their eyes than be seen riding anything other than a Harley Davidson motorcyle? The answer my friend is branding...the power of a brand.
A great brand is not about touting features and benefits. It’s about connection on an emotional level. It’s about loyalty that defies logic. The question is, how do you build that type of brand? Learn How.
Before you spend a bunch of money on a website, you might want to ask yourself these questions.
- Is there anything about my company that makes people fall in love with it?
- Are our customers emotionally connected to our company?
- Is it easy for a client to leave our company?
One of the most critical components to ensure the success of your web presence is the development of an engaging brand experience for your customers. If you have no idea what that means, we can help. If you are intimately aware of the importance of branding, we can help. You see, Flying Hippo has the distinct advantage of being a sister company to PUSH Branding and Design.
Flying Hippo and PUSH share a common headquarters, creative atmosphere and management team. PUSH (formerly Mauck Groves) is a nationally recognized, award-winning branding and design firm, having worked with companies such as Nike and other top companies to develop brand solutions that work. Because of our passion for creating great brand experiences, you can be assured that your web project will be developed with an acute awareness of the value of branding and design.
Let our brand experts help you develop an engaging brand experience by taking part in the Spotted Zebra Brand Strategy Workshop.
Marketing
Working with your overall marketing goals and strategies, we offer many marketing options to choose from and will help you determine what makes the best sense for your company. The following marketing tools are available through Flying Hippo:
- 1 to 1 Marketing
- Search Engine Optimization (SEO)
- E-Newsletters
- Blogs
- Web Streams
- E-Marketing
- Personalized URL Campaigns
- Traditional Marketing
- Full-Service Branding and Graphic Design
- Brand Strategy Workshops
- High-Response Direct Mail
- Variable Data-Based Campaigns
- Print Collateral
- Radio Ads
- TV Ads
- Billboards