Branding Brands We Like: Old Spice We’re making a smell-mitment to one of our favorite brands: Old Spice. The Old Spice brand is what the angel-faced marketer in your company dreams about. It uses humor and makes fun of stereotypical manliness to give the brand personality, and itâ€... Read More By Eric Groves
Branding Great Brands Are More Than A Logo Every great brand has a strong logo. Take a look around. You’ve seen the Nike swoosh, the iconic bite out of an apple, and that green mermaid on your Starbucks cup. But great brands are much more than a logo. As hippos, we examine the brand safari ... Read More By Eric Groves
Branding Quiz: Guess the Brand Voice It’s time for a quiz! A good branding test of whether or not your content has a strong voice is to read the copy without the logo attached to it and see if you can still identify which brand said it. Brands with a lot of personality have strong con... Read More By Eric Groves
Branding Brands We Like: LEGO Like most kids growing up a few years decades ago, I spent my free time (gasp!) without any mobile electronic devices, video game consoles or endless internet distractions. Instead, I split my time up into outdoor sports and playing with my favorite... Read More By Eric Groves
Branding What came first, the chicken or the egg? How to build your website around your brand. You know those age-old questions that we may never know the answers to? Like, why did the chicken cross the road? And what came first, the chicken or the egg? These are the types of questions keep us up at... Read More By Eric Groves
Branding Brands We Like: Dollar Shave Club This blog doesn’t really need any other sort of introduction. No fancy-schmancy paragraph with poetic prose, no witty inside-marketing banter and no fluff. Simply put, this month’s ‘Brands We Like‘ post is about the Dollar Shave C... Read More By Eric Groves
Branding The Brand Gap: Heartache and Letdown If there’s one thing you absolutely want to fall in love with for the long haul it’s your spouse. Right? Well, not so fast! (Sorry, honey. You know I run an ad agency.) It’s much more important to be in love with a brand. Maybe you’ve flirted... Read More By Eric Groves
Branding Millennial Sandwich: 4 Tips for Connecting with Millennials Online Ever have to make a meal for a picky eater? Trying to please them can be exhausting. Imagine you’ve made a delicious sandwich, and have to watch the picky eater scrape the mayo off because they “just don’t like the texture.” Or maybe you’r... Read More By Ryan Parlee
Branding Brands We Like: Dove Is your brand making emotional connections? Here’s a quick question for you. What’s the brand behind the last commercial you saw on tv or heard on the radio? Go ahead. Scan that mental DVR of yours. Probably not so easy to answer. Now, let’s tr... Read More By Eric Groves
Branding Fishy Business: How to Hook Your Leads Advertising is a lot like fishing. You cast your line out into the water hoping that something bites. There are dozens of different fishing lures, rods and baits out there, but which should you use to reel in the best catch? When it comes to advertis... Read More By Eric Groves
Branding Brands we like: Buick When is it time to change your brand? In order to stay on top in today’s ever-changing market place, brands must be able to take a good look at themselves in the magic marketing mirror and realize that the message and methods that worked yesterday ... Read More By Eric Groves
Branding Think First, Shoot Second: 5 Key Elements of Great Photography One of the first things people notice about a designed piece – whether that’s a website, a brochure, or a magazine – is the photography. As with most artistic ventures, the styling and visual aesthetics of photography have a huge impact as to h... Read More By Flying Hippo