Let’s Chat

Modus

Engineered to be different.

Work Image

Renaming,
Rebranding +
Repositioning

Work Image

A Powerful Brand Testimonial

Work Image
Work Image

What’s in a
name?

Modus didn’t always give off the young, hip, modern vibe. In a world where most engineering firm identities revolve around last names or initials, their former name, Gilmore and Doyle, left a lot to be desired. They knew they needed to differentiate themselves, and they were excited to build a brand that showed off their architectural and design chops within the consulting and engineering space.

Work Image
Work Image
Work Image
Work Image

Modern

We worked with MODUS to develop an entirely new brand identity that would position the firm as modern, cutting-edge, and — most importantly — a critical player for top-tier engineering projects. The complete rebranding included a new name and logo, development of all new collateral and marketing materials and a new website.

Work Image
Work Image
Work Image

This modus operandi is far from normal.

Close Video Player