Modus didn’t always give off the young, hip, modern vibe. In a world where most engineering firm identities revolve around last names or initials, their former name, Gilmore and Doyle, left a lot to be desired. They knew they needed to differentiate themselves, and they were excited to build a brand that showed off their architectural and design chops within the consulting and engineering space.
We worked with MODUS to develop an entirely new brand identity that would position the firm as modern, cutting-edge, and — most importantly — a critical player for top-tier engineering projects. The complete rebranding included a new name and logo, development of all new collateral and marketing materials and a new website.