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Putting a new skincare lotion in motion

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“DR. DANGER” AD CAMPAIGN

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A former Iowa pharmacist developed an all-natural line of essential oils and lotions that protect, soothe and repair damaged skin unlike anything on the market. We developed a complete identity system including a name, logo, packaging, and a website with thought-provoking messaging and humorous videos featuring Dr. Danger, an over-the-top character warning about chemically laced sunscreen lotions.

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How to project a brand that protects your skin.

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