Putting a new skincare lotion in motion
“DR. DANGER” AD CAMPAIGN
A former Iowa pharmacist developed an all-natural line of essential oils and lotions that protect, soothe and repair damaged skin unlike anything on the market. We developed a complete identity system including a name, logo, packaging, and a website with thought-provoking messaging and humorous videos featuring Dr. Danger, an over-the-top character warning about chemically laced sunscreen lotions.