On With Life

Rebrand

In the 1980s, a group whose lives were stirred by brain injury felt there was a statewide void in neurological rehabilitation in Iowa. On With Life was formed to serve that need. However, as time went on, they weren’t reaching as many people as they would like. A focus group provided clarity. There was a great deal of confusion as to who they were and what they did. And after almost 40 years, getting a rebrand was a no-brainer.