The Good Life came to us with a unique brand dilemma. As one of the premier RV dealerships in Iowa, they wanted to bring three separate store locations and brands together under one brand-awning. When they rolled up, we knew we needed to create a name and identity that really captured what the RVing lifestyle is about- having fun and living the good life.
After we fueled up their brand, it was time to turbocharge their marketing. They knew effective marketing strategy was an ongoing process, and couldn’t be completed after one talk around the campfire. By engaging in a long term inbound marketing strategy, Good Life RV has seen tremendous results and has sold more rigs to roll down the road.
As their inbound marketing partner, we have written and designed 27 gated content pieces, including an infographic, travel guides, various maintenance guides and over 190 blog posts with custom-designed images.
“Inbound marketing has helped establish our dealership as the experts in the RV industry. We have been able to brand ourselves as more than just a place to buy a RV, rather a place that helps customers go camping!” - Adam Ruppel, Owner
Over 351,671 blog views- More than 3,661 new leads in their database- Over 1,085 gated content piece downloads