This product works harder than
Dr. Frankenstein’s infamous lab assistant.
Naming + Branding
Talk about a bright idea.
Technology is man’s ultimate sidekick. So what happens when a company comes to us with a product that allows intelligent control over LED lighting systems in spaces of all sizes? We create a brand that’s just as bright as the idea.
Let us shed some light.
By naming the company after a classic literary sidekick, while wiring in a modern and simplistic brand identity, messaging and website, we were able to create a branding masterpiece that even Frankenstein would mumble at.