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This product works harder than
Dr. Frankenstein’s infamous lab assistant.


Naming + Branding

Talk about a bright idea.

Technology is man’s ultimate sidekick. So what happens when a company comes to us with a product that allows intelligent control over LED lighting systems in spaces of all sizes? We create a brand that’s just as bright as the idea.

Let us shed some light.

By naming the company after a classic literary sidekick, while wiring in a modern and simplistic brand identity, messaging and website, we were able to create a branding masterpiece that even Frankenstein would mumble at.

Suddenly, this brand was electrifying.

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