Making a not-so-hot HVAC brand pretty cool.
A brand specializing in providing comfort, found themselves in an extremely discomforting situation.
The Service Legends brand was getting lost in a sea of similar-looking red and blue HVAC brands with nothing unique to say. Our branding team tuned up their identity with vibrant design and brand personality, crafting a new logo, website, messaging, vehicle fleet, uniforms and more.
Service Legends Testimonial
How marketing created a whole new level of comfort… and success.
For their marketing, we deployed an entirely new digital campaign that incorporated pay-per-click ads, display ads and an SEO optimization strategy. We also produced online videos, TV commercials, inbound materials, landing pages, direct mailers and print ads. The rebranding and marketing efforts resulted in their hottest quarter yet. We think that’s pretty cool.