Branding Is print dead? We’re gathered here today to honor the long life of the most important communication tool to have ever lived. Print will be greatly missed. From its humble beginnings of illuminated manuscripts and scrolls to its eventual evolution to the printing ... Read More By Eric Groves
Branding Flying Hippo’s Favorite Five: Logos Take a second to imagine your favorite brands. What comes to mind? Probably the product that you love so much, or a recent experience you had with that brand. But what else pops into that noggin’? Chances are good that a picture of their brand styl... Read More By Scott Helms
Marketing Speakin’ My Language: Social Media Platform Guide Every marketer knows you need to be relevant in social media to compete. Each platform can help to get your product or service out in front of the massive audience of potential online customers. But that’s the problem. The audience is soooo massive... Read More By Ryan Parlee
Branding Beautiful Internet: 10 of the Best Fonts for the Web At Flying Hippo, we’re sort of font snobs. We’re constantly on the hunt for the best web fonts. In particular, there are 10 web fonts that we use quite frequently in our web projects. Each font family has its own character, look, feel and di... Read More By Eric Groves
Branding Quality, Best and Other Awful Branding Words “Hurry in now for our big sale on quality items! The very best prices storewide!” Even just typing those words to prove a point was painful. This is the kind of language that you automatically tune out. It’s the type of advertising that is intr... Read More By Eric Groves
Marketing Deflate Gate: When and Why Should I Gate Content? Watergate. Now, that one I can deal with. After all, it was that conspiracy that started it all. But ever since that attempted cover-up, the use of the ‘gate’ suffix just hasn’t seemed to let up. It was tolerable for a while. ‘Irangate’ fel... Read More By Ryan Parlee
Marketing Email Marketing Best Practices There are two types of people in the world. The type who let their emails stack up in their inbox, with thousands of unread messages, and the type who clicks on spam emails for the sole purpose of getting rid of that pesky notification icon on their ... Read More By Ryan Parlee
Marketing 5 Tips For Editing Your Own Writing Even if you don’t have “copywriter” or “content” in your job title, everyone is a copywriter at some point in their career. If you’ve ever found yourself writing copy for any of your company’s marketing materials, or external communicat... Read More By Ryan Parlee
Marketing Beat Writer’s Block: Get The Juices Flowing Stare intently at screen…Type sentence…Delete sentence. Stare intently at screen some more. Twiddle fingers…Listen to music…Type a “better” sentence…Delete it. Get up from chair… Stretch…Change mu... Read More By Ryan Parlee
Video How Much Does Video Production Cost? The perfect gooey and delicious chocolate brownie is an art that takes time to perfect. Many will argue that they have the best recipe, and some bakers have secret ingredients that make their brownies better than the rest. But there is a large spectr... Read More By Ryan Parlee
Marketing Should I use Hubspot or WordPress? Hubspot vs. WordPress—it’s a battle for the ages. It’s like the Hatfields vs. the McCoys. Or the Sharks vs. Jets. Or The Iron Sheik vs. Hulk Hogan. It’s a pretty contentious debate, and most people are firmly in one camp or anothe... Read More By Ryan Parlee
Branding Love is Blind: Building Brand Loyalty After filling up my second cup of coffee, I ask the group to take their seats. The smell of freshly roasted coffee and danishes fill the room as 10 of us crowd around the conference room table and get ready for a day-long branding workshop. There’s... Read More By Eric Groves