Hippo Blog

Cooper Hewitt Gets New Typeface Cooper Hewitt, also known by it’s full name, Smithsonian’s Cooper Hewitt, National Design Museum, unveiled, earlier this week,  their new branding, designed by Pentagram partner Eddie Opara, featuring a new typefa...

There are many ways to consider the types of content that will be most effective for your site. We’ve written before about content that will drive search traffic. But, what about following the consumer’s purchase decision? This is an easi...

The foundation of a great marketing strategy is understanding — insight into the mind of people. While many companies are eager to publish content, they often overlook the all-important strategy and planning stages that align their content effo...

“Inbound marketing” is a buzz term floating around today’s marketing landscape. Many of the world’s best-known marketing experts have been touting the importance of inbound marketing (and, by extension, content). And, it’s an important conc...

If you’ve read anything about marketing in the last few years, then you’ve probably read that content is critical to — pretty much — everything. d”Content is king,” is thrown around so frequently, you’d think...