Hippo Blog

If we had a magical machine that could tell us the best way to approach to every project, we would probably just sell that machine to every other agency for billions of dollars and then retire to Florida. Unfortunately, we don’t have that machine. ...

Design principles are everywhere. Even in places you might not notice or expect. Take food trucks for example: not only are they mobile hunger-fighting supertrucks (like Transformers, only more delicious), but they’re prime examples of some really ...

People are impatient creatures. No matter how good a restaurant is, they’ll go elsewhere at the first sign of a long wait. The same thing happens to your website. You could post the meaning of life (or the world’s best chocolate chip cookie ...

I think everyone has home team pride. And that is certainly how we feel today. Flying Hippo proudly launches the redesigned school district website for our home base in Urbandale. Not only do we have location pride, but Urbandale Community School Dis...

There are many ways to consider the types of content that will be most effective for your site. We’ve written before about content that will drive search traffic. But, what about following the consumer’s purchase decision? This is an easi...

At Flying Hippo, we love WordPress. Not only is it our CMS du jour, but its native functionality provides the backbone for many more-complicated features our clients often request. Over the years, we’ve discovered numerous fixes and workarounds...

For the past couple of years, the web has started to embrace a new paradigm: responsive design. That is, a single site architecture that resizes and adapts to different screens to work on multiple devices. While many web designers have shifted to sta...

Here’s a little secret you may not know about the photos used on the web: Almost every file (JPG or PNG) is packed full of additional data that has nothing to do with the actual image. What kind of data is hiding in these files? GPS data about ...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Open, Click, Convert on the Go As we’ve already seen, mobile web usage on ph...

“‘Think simple,’ as my old master used to say — meaning to reduce the whole of its parts into the simplest terms, getting back to first principles.” -Frank Lloyd Wright As designers, we have this really cool power. We ca...