Emmy-one ready to stand out?
Your brand deserves a blockbuster.
Ever since pictures started moving, TV and movie screens have been home to one of the strongest forms of storytelling, connecting and entertaining people everywhere with rich tales and complex characters. It’s safe to say that with the explosion of desktop and mobile screens, the times are just a little different. Like over 8 billion more screens sort of different!
Now, more than ever before, your potential customers are watching videos online, searching for products, solutions and services. But, not just any video will cut it. Today’s time-strapped consumers need more than a slew of “-er” words piled on top of pointless video effects. They’re looking for something special that cuts through the clutter, and more importantly, for something deeper to connect with. Our unique, creative approach to branding combined with our Emmy award-winning video experience (we’re talking more than two hippo lifespans, here) can tint the branding scales in your favor by telling your story.
Video killed the radio star. Why wait for it to kill your business?
It’s no secret that digital video engagement, especially mobile, is on the rise. If you’re not using video as part of your marketing and branding strategy, consider these statistics.
Not using video? Might as well fade to black.
Video will make up 69% of all global consumer Internet traffic in 2017 and 2/3 of the world’s mobile data traffic. (Cisco)
Enjoyment of video ads increase purchase intent by 97% and brand association by 139%. (HubSpot)
Website visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other retail site visitors. (Comscore)
59% of executives would rather watch video than read text. (Forbes)
52% of marketing professionals worldwide cite video as the type of content with the best ROI. (eMarketer)
Incorporating video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Forrester)
Attention to paid advertising on YouTube’s mobile app is 84% higher than advertising on TV (Google)
Currently, there are 8 billion connected desktops and mobile devices that can stream video (Ericcson)