The Business of Brand: Why Brand Personality Is Critical For Your Company

Be the Life of the Party With Brand Storytelling When it comes to brand storytelling, think of the last time you were with a group

The Business of Brand: You’ve Built A Great Business. Now It’s Time To Build A Great Brand.

Benefits of Branding: If You Build It, They Will Come When you are thinking about the benefits of branding, it helps to think about the

The Business of Brand: How Much Is a Rebrand?

Root Canal or Rebrand? Tough Choice. You’re thinking about rebranding your company, but the thought of it is about as comforting as a root canal.

The Business Of Brand: An Insider’s Look At The Rebranding Process

An Expert’s Account of the Rebranding Process You’re looking to give your company a fresh brand make-over. You’re excited about the potential impact it will

Brand Voice: Most Companies are Boring. Don’t Be One of Them.

Brand Voice: If they’re bored, you’ll be ignored Most companies have boring brands and boring brands are bad for business. Here is a look at

Brand ROI: How a Bloody Razor Blade and Some Balls Turned Into Millions of Dollars in Work

You To Have Balls To See a Brand ROI You’re nuts if you aren’t investing in branding. And if you are, you must have the

Brand Science: Why Brands With Humor Outperform Their Competitors

Is Brand Personality a Joke to You? It Should Be! Connecting with a brand is not different than any other relationship. You’re attracted to people

Brand ROI: 7 Ways a Rebrand Can Skyrocket Your Bottom Line

What’s the return on rebranding? Marketing is ‘how’ people find you. Branding is ‘why’ people buy. Successful brands know how to connect with the ‘why’.

How a Spotted Zebra Brand Can Give You a Huge Competitive Advantage

What’s the advantage of branding? Ever wonder why zebras have stripes? If you think it’s to dress sharper than horses, the answer is a resounding,

The Business of Brand: How Rebranding Will Help You Attract The Best Talent

It’s Time to Fix Your Brand. Indeed. Are you pumping out job openings on Indeed and LinkedIn and just not attracting the right employees? It

Brand Attraction: Mosquitoes, Gnats and Other Flying Critters

I was sitting on my deck, enjoying an unusually mild summer evening with my wife when one of the kids inadvertently turned on an overhead

Stone Age Storytelling: Why Your Brand Needs to Tell Stories

Deep in the rolling hills of France, there’s an ornate etching on a cave wall that perfectly depicts brand storytelling. It’s called the Chauvet Cave