Branding Don’t Lose Your (Brand) Voice on Social Media How does your brand sound? I don’t mean its musical genre. I’m talking about your brand’s voice — its persona. If your brand were a real person, how would you describe its personality, behavior, and speech? Our philosophy is a... Read More By Eric Groves
Branding Beauty in Simplicity: Avoiding Overdesign on the Web “‘Think simple,’ as my old master used to say — meaning to reduce the whole of its parts into the simplest terms, getting back to first principles.” -Frank Lloyd Wright As designers, we have this really cool power. We ca... Read More By Eric Groves
Branding Brand Attraction: Mosquitoes, Gnats and Other Flying Critters I was sitting on my deck the other evening enjoying an unusually-mild summer night with my wife when one of the kids inadvertently turned on an overhead light. Faster than you could say, “Holy Bugs of Armageddon!,” swarms of mosquitoes, gnats, an... Read More By Eric Groves
Branding Flying Hippo Wins ADDYs, “Takes Home the Fridge” Flying Hippo, a web site design firm based in Des Moines, was recognized with five ADDY awards at the recent ADDYs Awards Show held at the Teachout Building in Des Moines, Iowa. The ADDYs, sponsored by the American Advertising Federation (AAF) of Des... Read More By Eric Groves