Hippo Blog

Kids are bottomless fonts of knowledge (when they're not yelling at you). You can learn a lot of branding lessons from them if you're paying attention....

Rock bands know how to do branding right. Think about how kids in middle school and high school show devotion to bands in unique ways: they write the names of the bands they like on binders, notebooks and backpacks. They buy t-shirts to flaunt in the...

Before bling was a thing and Lil Jon was only little Lil John, there was Vanilla Ice. Representing the mean streets of suburban Miami, Vanilla Ice struck fear into the hearts of approximately no one with his Morrissey pompadour and less-than-accura...

People like our work — a lot. Now, I’m not usually one to toot our own horn too much. But, it’s true. People often ask us how we create and maintain our internal process to facilitate creative work at a high level for so long. And, honestly...

Do you happen to have 48 hours to kill? If so, you could do worse than spending it marathoning each and every James Bond film — from Dr. No through Skyfall. (Seriously, it takes 2 days, I Googled it to make sure my math was correct.) If you hap...

Not many fashion styles have caught on as quickly as glasses have in the last few years. It’s become urban chic — a sign of both style and sophistication — to don a pair of eyeglasses, with bigger is better often being the rule of thumb...

There it is, staring at you. Laughing. Mocking. Just waiting for you to make a move. The dreaded blank sheet of paper. Whether you’re a writer, designer, developer, or gardener, creative inspiration comes and goes without regard for deadlines or la...

We’re big fans of beer around here. And, one of our favorites appeals to both our sense of taste and also sight. Shiner has some of the most beautiful package designs, brewed from a strong and authentic brand story that revels in the simplicity...

Ready to take a step from a business that “sells things” to a brand that people know and love? The kind of brand that has customers who will refuse to settle for anything else, regardless of price or features? (See: Apple, Harley Davidson...

What is a “brand”? Ask this question to 100 people and you may get 100 different answers. Some will tell you it’s a logo and a name, others will say it’s a company, and others yet will swear that it’s a tagline. The real answer is: A brand ...

It seems like every day we have brands coming through our doors using 4-letter words. Probably not the kind of 4-letter words you’re thinking of, but to us, they’re almost as bad as we approach branding. Some words — “best” ...

When it comes to marketing and advertising , I’m somewhat of a dinosaur. Okay, not “somewhat” – I am a full-fledged Triceratops. I’ve been around since the days of rubylith and stat-cameras (Google them, I won’t bother explaining). Heck, ...