Hippo Blog

Why video is the best. Today’s the big day. You’re getting married! After months of planning, it’s finally time to enjoy your special day. It’s so exciting to see it all come together. The decorative centerpieces are in place, the dinner menu...

It’s time for a quiz! A good branding test of whether or not your content has a strong voice is to read the copy without the logo attached to it and see if you can still identify which brand said it. Brands with a lot of personality have strong con...

Like most kids growing up a few years decades ago, I spent my free time (gasp!) without any mobile electronic devices, video game consoles or endless internet distractions. Instead, I split my time up into outdoor sports and playing with my favorite...

How to build your website around your brand. You know those age-old questions that we may never know the answers to? Like, why did the chicken cross the road? And what came first, the chicken or the egg? These are the types of questions keep us up at...

This blog doesn’t really need any other sort of introduction. No fancy-schmancy paragraph with poetic prose, no witty inside-marketing banter and no fluff. Simply put, this month’s ‘Brands We Like‘ post is about the Dollar Shave C...

If there’s one thing you absolutely want to fall in love with for the long haul it’s your spouse. Right? Well, not so fast! (Sorry, honey. You know I run an ad agency.) It’s much more important to be in love with a brand. Maybe you’ve flirted...

Is your brand making emotional connections? Here’s a quick question for you. What’s the brand behind the last commercial you saw on tv or heard on the radio? Go ahead. Scan that mental DVR of yours. Probably not so easy to answer. Now, let’s tr...

Advertising is a lot like fishing. You cast your line out into the water hoping that something bites. There are dozens of different fishing lures, rods and baits out there, but which should you use to reel in the best catch? When it comes to advertis...

When is it time to change your brand? In order to stay on top in today’s ever-changing market place, brands must be able to take a good look at themselves in the magic marketing mirror and realize that the message and methods that worked yesterday ...

At Flying Hippo, we don’t take branding lightly, and we love brands that know their audience and stick to their guns when it comes to voice, imagery and audience engagement. That’s why we’re fans of Duluth Trading Co. Duluth Trading...

What is a brand? A nice logo? A catchy tagline? An image? A font?  A color? A set of standards? While a brand can’t exist without these items, the true definition of a brand is much, much more than those things.  Great brands move far beyond thes...

I was waxing nostalgic the other day, looking at some old college pictures and I couldn’t help but laugh at what I saw. Staring back at me, some decades later, was an embarrassing picture of me with a mustache, feathered hair and a pair of sweet b...