Why Video Takes The Cake
Why video is the best. Today’s the big day. You’re getting married! After months of planning, it’s finally time to enjoy your special day. It’s
Quiz: Guess the Brand Voice
It’s time for a quiz! A good branding test of whether or not your content has a strong voice is to read the copy without
Brands We Like: LEGO
Like most kids growing up a few years decades ago, I spent my free time (gasp!) without any mobile electronic devices, video game consoles or
What came first, the chicken or the egg?
How to build your website around your brand. You know those age-old questions that we may never know the answers to? Like, why did the
Brands We Like: Dollar Shave Club
This blog doesn’t really need any other sort of introduction. No fancy-schmancy paragraph with poetic prose, no witty inside-marketing banter and no fluff. Simply put,
The Brand Gap: Heartache and Letdown
If there’s one thing you absolutely want to fall in love with for the long haul it’s your spouse. Right? Well, not so fast! (Sorry,
Brands We Like: Dove
Is your brand making emotional connections? Here’s a quick question for you. What’s the brand behind the last commercial you saw on tv or heard
Fishy Business: How to Hook Your Leads
Advertising is a lot like fishing. You cast your line out into the water hoping that something bites. There are dozens of different fishing lures,
Brands we like: Buick
When is it time to change your brand? In order to stay on top in today’s ever-changing market place, brands must be able to take
Brands We Like: Duluth Trading Co.
At Flying Hippo, we don’t take branding lightly, and we love brands that know their audience and stick to their guns when it comes to
Is Your Brand Tattoo Material?
What is a brand? A nice logo? A catchy tagline? An image? A font? A color? A set of standards? While a brand can’t exist
Branding Help: Big Black Glasses and Aliens
I was waxing nostalgic the other day, looking at some old college pictures and I couldn’t help but laugh at what I saw. Staring back at