Business Critical: Facebook Reach-pocalypse, Office for iPad, Oculus VR
Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more.
Facebook Free Lunch on the Way Out
This has been a developing story over the last month, as Facebook revealed plans to reduce the organic reach of posts on company pages. Organic visibility is already down, with most posts only reaching about 16% of the people who like a page.
But, even bigger cuts are on the way. Reports have said that Facebook is planning to drop reach to only 1-2%.
It’s no secret that this is a play by Zuck and company to increase ad revenue, forcing page owners to pay to increase visibility of their content. But, what will it mean for marketers and brands who rely on Facebook as a main channel for connecting with their audience?
For our part, we see emphasis shifting from quantity — a publish-and-push strategy — to quality, with brands investing more into fewer, better content.
Forbes offers a run-down on the organic reach downturn.
A Little too Late?
Microsoft, this week, announced that they will finally be releasing a touch-friendly version of their Office suite for iPad.
For many, this is something that is long overdue. But, Microsoft has held out for strategic reasons as they go head-to-head with Apple selling their own Surface tablet.
There are many questions to be asked here, but the most pressing seems to be: Should Microsoft have done this a lot sooner? Decisions like this aren’t easy to make, but it may indeed have been a stumble on Microsoft’s part.
Read more about the release on CNN Money.
More From Facebook
FB has certainly made a lot of headlines lately. This week, they also made waves by purchasing Oculus VR, a company that famously raised $2.5 million through Kickstarter to develop their Rift virtual reality headset.
Zuck & co. paid out for the tech, to the tune of $2 billion in cash and stock.
It’s drawn a lot of ire from early backers of Oculus, but the biggest possible implication seems to be the rate of adoption and future of virtual reality technology. Although there have been multiple attempts to make VR a viable business throughout the years, having such major money behind it may be a move that actually brings it to the masses.
More on the acquisition from CNN.