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Business Critical: Facebook’s Demise, Yahoo Data, CMOs Looking Mobile

Ryan Parlee

By Ryan Parlee

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more.

Princeton predicts the end of Facebook, Facebook predicts the end of Princeton

Researchers at Princeton released a study this week that predicted the once- (and still-)dominant social media network, Facebook will run out of steam by the year 2017. According to their study — which hinged heavily on Google search trend data — the site should expect to lose 80% of its users in the next three years.

Since the release, people have been quick to criticize the study and its methodology. And, Facebook didn’t take the jab lying down. Zuck’s team wasted no time in refuting the claim by using a similar methodology to prove that Princeton would, again based on Google search data, run out of students by 2021. Touche.

The Guardian covered Princeton’s initial release. And, Facebook posted their rebuttal to their blog.

Yahoo locks down search data (too)

As most major search engines have already done, Yahoo has now made secure search the default. This means that keyword data won’t be passed onto sites that Yahoo sends search traffic to, a move that Google made in 2013 that has left the SEO industry with less available keyword data.

Yahoo’s switch is just another nail in keyword-focused SEO practices.

Marketing Land covered Yahoo’s switch to https.

Enterprise marketers want to throw dollars at mobile to reach SMBs

CMOCouncil-Enterprise-Marketers-Changing-Media-Mix-Targeting-SMBs-Jan2014A new study of enterprise marketers hoping to reach SMBs shows that CMOs are planning a dramatic shift of resources toward more and better mobile marketing efforts. Specifically, those polled said they plan to increase their resource commitment to mobile by 145% on average.

This shift mirrors many consumer shifts we’ve seen as of late — with people adopting more uses for their mobile device and becoming increasingly comfortable using phone and tablets to make major purchases and engage brands.

MarketingCharts.com runs down the new study and what it means for marketers.

Top image from AFP.


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