Hippo Blog

Design principles are everywhere. Even in places you might not notice or expect. Take food trucks for example: not only are they mobile hunger-fighting supertrucks (like Transformers, only more delicious), but they’re prime examples of some really ...

IKEA Bike As a leader of companies who strive to leave a minimal environmental footprint, IKEA is taking their lifestyle to the streets. The Folkvanlig will be released, initially, in select stores in Vienna, with the hopes that they can expand inte...

WIRED Takes a Page from NYT on “Snow Fall”-Like Netflix Content New York Times blew people away in 2012 when they unveiled their “Snow Fall” feature, showcasing new browser technologies and integrated media capabilities to tel...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Universal Analytics Goes Prime Time For a while now, Google has been “beta t...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Google Busts MyGuestBlog Links The world’s largest search engine made anothe...

Amtrak Offering Free Rides — to Writers What started out as a passing thought from a single writer has turned into a dream come true for many more wordsmiths. Novelist Alexander Chee mentioned in an interview last year that he particularly like...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. AdWords Makes Conversion Count More Flexible This week, Google AdWords reconfigure...

When it comes to marketing and advertising , I’m somewhat of a dinosaur. Okay, not “somewhat” – I am a full-fledged Triceratops. I’ve been around since the days of rubylith and stat-cameras (Google them, I won’t bother explaining). Heck, ...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Marketing automation revenues on autopilot Research released this week pegged the ...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Esurance Blows Away Other Advertisers with Their Post-Super Bowl Ad Did Esurance w...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Arby’s Tweet Goes Viral, Another Win for Real-time Brand Engagement After la...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Advertising gets a little meta New York Times movie critic A.O. Scott is probably ...