Hippo Blog

Cooper Hewitt Gets New Typeface Cooper Hewitt, also known by it’s full name, Smithsonian’s Cooper Hewitt, National Design Museum, unveiled, earlier this week,  their new branding, designed by Pentagram partner Eddie Opara, featuring a new typefa...

There are many ways to consider the types of content that will be most effective for your site. We’ve written before about content that will drive search traffic. But, what about following the consumer’s purchase decision? This is an easi...

The foundation of a great marketing strategy is understanding — insight into the mind of people. While many companies are eager to publish content, they often overlook the all-important strategy and planning stages that align their content effo...

Bitcoin Founder “Unmasked,” Then Re-masked Who the $!#@ started Bitcoin? That’s been the question on minds since the crypto-currency rose to prominence earlier last year. The digital coins were masterminded by a reclusive developer ...

Here’s a little secret you may not know about the photos used on the web: Almost every file (JPG or PNG) is packed full of additional data that has nothing to do with the actual image. What kind of data is hiding in these files? GPS data about ...

If you’ve read anything about marketing in the last few years, then you’ve probably read that content is critical to — pretty much — everything. d”Content is king,” is thrown around so frequently, you’d think...

“‘Think simple,’ as my old master used to say — meaning to reduce the whole of its parts into the simplest terms, getting back to first principles.” -Frank Lloyd Wright As designers, we have this really cool power. We ca...

One of the biggest benefits of creating consistent, compelling content for your website is that it helps grow search engine visibility and traffic. It’s the gas for your inbound marketing strategy — keeping the wheels turning, driving con...