Hippo Blog

If we had a magical machine that could tell us the best way to approach to every project, we would probably just sell that machine to every other agency for billions of dollars and then retire to Florida. Unfortunately, we don’t have that machine. ...

Design principles are everywhere. Even in places you might not notice or expect. Take food trucks for example: not only are they mobile hunger-fighting supertrucks (like Transformers, only more delicious), but they’re prime examples of some really ...

People are impatient creatures. No matter how good a restaurant is, they’ll go elsewhere at the first sign of a long wait. The same thing happens to your website. You could post the meaning of life (or the world’s best chocolate chip cookie ...

File paths can be confusing in WordPress. (To learn more about WordPress check out this blog.) Especially because there are nearly two dozen different functions designed to generate dynamic paths in your code. Some of them are relative, others are st...

If you intend on writing any significant amount of code, you will need a text editor that grants you the greatest amount of productivity. Some people rely heavily on IDEs for this purpose, and while I personally do recognize the service they provide ...

It seems like these days, everyone is expected to specialize in a super niche field of study. “Be a type designer, a JavaScript engineer, or a mobile expert. But, never try to be all three. Focus, focus, FOCUS”. It’s understandable; we only hav...

We’ve had the pleasure of working with some high-profile schools and school districts on redefining and refocusing their digital strategy. Often, schools come to us asking for a simple website redesign. Like many clients, we often help them to look...

At Flying Hippo, we love WordPress. Not only is it our CMS du jour, but its native functionality provides the backbone for many more-complicated features our clients often request. Over the years, we’ve discovered numerous fixes and workarounds...

For the past couple of years, the web has started to embrace a new paradigm: responsive design. That is, a single site architecture that resizes and adapts to different screens to work on multiple devices. While many web designers have shifted to sta...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Batkid dominates social media One part heartwarming act of philanthropy, one p...

When we first started this company, the web was a much simpler place. Boy, how times have changed. Back then, many brands were still apprehensive to invest in websites, development meant hard-coding a few pages in pure HTML (including tables. Ugh.), ...