Flying Hippo Brand + Digital

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McDaniel College

Walls That Work as Hard as the Students.​

Writing Center entrance with green and yellow decor, glass walls, and modern interior workspace visible.

Founded in 1867, McDaniel College is a nationally recognized liberal arts institution and one of the select Colleges That Change Lives. But some of the spaces dedicated to changing students’ lives weren’t telling that story. McDaniel brought in Flying Hippo Brand + Digital to transform key academic support areas, including STEM tutoring, the Writing Center, Student Accessibility & Support Services, and Student Success. The goal was to give each space its own personality while creating a cohesive experience that welcomed current students and made a memorable impression on prospective students and families.

Abstract wall art with geometric lines and green panels, featuring a thought-provoking caption about understanding the world.
Green wall with protruding yellow letters forming words in a diagonal pattern, creating a dynamic visual effect.
Modern STEM Center with gray couches and vibrant geometric wall graphics, promoting innovation and learning in science and technology.
Hallway with motivational slogan Where there's a Hill, there's a Way on the wall in modern office space.
3D green letters spell CURIOSITY on a wall with Where Curiosity Gets Serious slogan. Modern office decor.

Making Space for Student Success

Flying Hippo developed attention-getting messaging and bold, dimensional graphics built around McDaniel’s green and gold brand palette. High-impact walls became focal points, textures added depth, and oversized rotating tiles revealed changing imagery for an unexpected interactive moment. Previously ordinary spaces became a vibrant expression of McDaniel’s student-first culture, making important support services more visible and inviting while turning walls, corridors, and gathering spaces into another reason to feel at home “On the Hill.”

Colorful molecular model display with green support, showcasing scientific elements.
Creative green question mark sculpture filled with crumpled papers on display in a modern art exhibit.
Modern conference room with gray chairs and green motivational wall art saying, Finding Power in Potential.
Green Path letters on a wall in a modern corridor, emphasizing direction and progress.
Green wall with Don't Just Study the World text and dotted world map design in yellow and white.
Modern office wall with Change It in oversized text, reflecting a motivation for innovation and transformation.
Modern college office with lounge chairs and motivational No Limits wall at McDaniel College Student Success Center.
Wall mural with Where Words Take Flight in green on a yellow and gray background with bird and book graphics.
Green sign with the text Explore Here, Excel Everywhere surrounded by diverse, vibrant travel and study photos.
Green sign with the text Explore Here, Excel Everywhere surrounded by diverse, vibrant travel and study photos.
Person interacting with colorful educational wall display showcasing diverse images and inspiring messages.

Making “On the Hill” Feel Like Home.

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