Marketing Throw a Killer Dinner Party and Increase Lead Generation Finding, attracting, closing, and keeping new customers is a lot like hosting a dinner party. You want to impress your guests by giving them a great experience. The food needs to be just right, you have to play at least one Taylor Swift song (it’s ... Read More By Flying Hippo
Video Video Production: Expect the Unexpected What do you get when you mix biking trails that extend for miles, a beautiful flowing river, the natural wild beauty of a nature conservancy and a video production crew? An awesome Whiterock promotional video! And, as an added bonus, we get to ditch ... Read More By Flying Hippo
Marketing Mind Your Manners: The Importance of the Thank You Page To get a better idea of thank you pages, put yourself in this situation. It’s your seventh birthday, and your uncle just gave you a new bright red Schwinn bicycle. It’s sure to be the envy of all the kids on the block. You’re thrilled. You feve... Read More By Flying Hippo
Marketing Inbound Marketing Videos: A Growing Trend Inbound Marketing is not new, in fact, the space of companies and agencies utilizing this approach is becoming more and more crowded. As the Inbound Marketing lead here at Flying Hippo, it’s part of my job to pay attention to where inbound marketin... Read More By Flying Hippo
Branding Think First, Shoot Second: 5 Key Elements of Great Photography One of the first things people notice about a designed piece – whether that’s a website, a brochure, or a magazine – is the photography. As with most artistic ventures, the styling and visual aesthetics of photography have a huge impact as to h... Read More By Flying Hippo
Marketing Obnoxious Marketing Tactics We Hope Will Stop We’ve all seen them on Facebook or Twitter. And we’ve seen them so much they’ve warranted their own term: “vaguebookers.” You know the type — people who write pithy little snippets like “wondering if it’s a... Read More By Flying Hippo
Marketing 5 Disastrous Ways Your Site Isn’t Converting Leads Your website is not just a glorified brochure. It’s a living, breathing entity that needs nurturing. If you’re neglecting to maintain your site, it might be doing more harm than good. Having a crummy web presence that lacks inspiration an... Read More By Flying Hippo
Marketing 4 Ways to Harvest User Generated Content? Inbound marketing is a bit like farming. (Bear with me—this analogy isn’t as stupid as you might think.) When you create content on your site, you’re planting the seeds for your customers to learn. And as your customers want to grow and... Read More By Flying Hippo
Marketing Everything You Need to Know About Inbound Marketing and Agribusiness Agriculture is much, much different than any other field. (See what we did there?) While people in the insurance industry are sitting behind their comfortable desks, you’re on a combine in the rain for eight hours. Lawyers walk in thousand-dol... Read More By Flying Hippo
Marketing 3 Mind-Blowing Examples of How Consumer Buying Behavior Has Changed Do you ever sit back and think about what life was like before the Internet before we knew anything about consumer buying behaviors? There were no cat gifs. To order a pizza, you had to call the pizza place. QVC was cutting-edge technology. And if y... Read More By Flying Hippo
Marketing Passing the Chasm: How Long Does Inbound Take to See Results? If you’re looking for running shoes, there’s one thing to keep in common: no matter how fancy the shoes are, they’re not going to make you run more than the ones you have right now. Shoes don’t make you run, you do. Buying $3... Read More By Flying Hippo
Marketing Facebook Ads and Inbound Marketing: Good Idea or Bad Idea? Before you go to bed, while you’re waiting for the dentist, when you’re looking up reviews for that pizza place that just opened—they’re always there, whether you know it or not. No, it’s not the NSA. Facebook ads are prow... Read More By Flying Hippo