Hippo Blog

It’s no secret: college is a life-changing experience. From the day you meet your roommate at the dorms to the day you snag your diploma, college trains you for the real world and for success. And if you’re working at a university, you&...

Too much evergreen content can make your blog seem too sales-y and pushy. But too much timely content can be a double-edged sword — while your article is timely and punctual now, it will be extremely dated in a really short time. So what gives? Ho...

We sat down at the keyboard to write a blog post about the importance of video and we had a stunning realization: writing about the importance of video is like playing a trumpet to show how important being a doctor is. Video is undoubtedly the best w...

In 1676, Isaac Newton penned a letter to a friend and coined one of the most famous metaphors in the English language: “If I have seen further it is by standing on the shoulders of Andre the Giant.” Well, it might not have been said e...

From 1974 to 1984, “Happy Days” ruled the airwaves as one of the highest-rated shows of the 70s. The show originated in a time when nostalgia for the 1950s was at its peak—hot rods, malt shops, sock hops, drive-ins and the like. Who w...

A toolbox is only as good as the tools inside of it. And in front of you right now is a computer (or tablet or phone or smartwatch)—the only tool out there with all the world’s information on it. Are you using it to the best of your abilities...

I found a funny website the other day: HackerTyper.com. With the stroke of any key automatically generates a string of complex code. Randomly hitting keys makes you look like you’re hacking away at some wildly elaborate piece of code. Whil...

I lost my wallet recently. It was a total bummer. And the problem wasn’t so much that I lost my credit cards (I could cancel and replace them) or the cash (only $15), but dang I really liked that wallet. After years of wearing through crummyÂ...

Art direction is incredibly important. Graphics are crucial. But copy sells everything you do. Copywriting is a tricky craft. Distilling what you’re intending to say into a concise statement — and making it catchy enough to catch the eyes of ...

I’m writing this sentence on a $1,000 iMac computer, and I’m listening to music on some pricy headphones. My smartphone, also spiffy and new, beeps whenever I get an email or instant message. And, with IFTTT, my Fitbit reminds me to get u...

Have you ever been set up on a blind date? It’s a complete gamble. You could get the love of your life, or you could net some dopey sloth with ugly hair who talks about Pokemon the whole time. It’s hard to tell until you do it – and you...

While the past couple decades have offered an enormous shift in the way marketing (and business in general, really) is done, they haven’t been too kind to the environment. Between the Great Pacific garbage patch, the Deepwater Horizon debacleÂ...