Hippo Blog

Last week, six members of Flying Hippo took a trip to Boston for Inbound 2014, one of the largest content marketing conferences in the world, drawing thousands of marketing and sales professionals from almost every industry imaginable and from all ...

If we had a magical machine that could tell us the best way to approach to every project, we would probably just sell that machine to every other agency for billions of dollars and then retire to Florida. Unfortunately, we don’t have that machine. ...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. New Instagram Tools One of our favorite time-wasters here at the office is Instagr...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. The Ice Bucket’s Unlikely Viral Success If you’ve been on Facebook or ...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Google Seeks to Boost HTTPS Rankings Everyone likes to stay safe. Helmets while cy...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Email is Going (Even More) Global While English is the most widely spoken language...

Hard ciders seem to be quite a growing market in the alcoholic beverage world. While we’re mostly beer fans around the office, we can’t deny a great brand when we see one. Smith & Forge has hoisted their brand to the next level by tap...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Test Your Brainpower With Lucy’s Interactive Website Immersive experiences a...

File paths can be confusing in WordPress. (To learn more about WordPress check out this blog.) Especially because there are nearly two dozen different functions designed to generate dynamic paths in your code. Some of them are relative, others are st...

Cooper Hewitt Gets New Typeface Cooper Hewitt, also known by it’s full name, Smithsonian’s Cooper Hewitt, National Design Museum, unveiled, earlier this week,  their new branding, designed by Pentagram partner Eddie Opara, featuring a new typefa...

There are many ways to consider the types of content that will be most effective for your site. We’ve written before about content that will drive search traffic. But, what about following the consumer’s purchase decision? This is an easi...

Bring Back Reading Rainbow Take a look, it’s in a book, A Reading Rainbow… It’s coming back. Already having launched an iPad app, creators LeVar Burton and Mark Wolfe are launching their campaign on Kickstarter.The video starts out with hu...