Hippo Blog

IKEA Bike As a leader of companies who strive to leave a minimal environmental footprint, IKEA is taking their lifestyle to the streets. The Folkvanlig will be released, initially, in select stores in Vienna, with the hopes that they can expand inte...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Facebook’s a Bit More Insightful This week, Facebook rolled out a more compr...

“Inbound marketing” is a buzz term floating around today’s marketing landscape. Many of the world’s best-known marketing experts have been touting the importance of inbound marketing (and, by extension, content). And, it’s an important conc...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Universal Analytics Goes Prime Time For a while now, Google has been “beta t...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Google Busts MyGuestBlog Links The world’s largest search engine made anothe...

Amtrak Offering Free Rides — to Writers What started out as a passing thought from a single writer has turned into a dream come true for many more wordsmiths. Novelist Alexander Chee mentioned in an interview last year that he particularly like...

Bitcoin Founder “Unmasked,” Then Re-masked Who the $!#@ started Bitcoin? That’s been the question on minds since the crypto-currency rose to prominence earlier last year. The digital coins were masterminded by a reclusive developer ...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. AdWords Makes Conversion Count More Flexible This week, Google AdWords reconfigure...

We’ve been following the success story of Beardbrand for the last few months, and it’s been impressive. They have grown as an online retailer of beard-care products into a much larger lifestyle brand that has attracted and fostered a comm...

At Flying Hippo, we love WordPress. Not only is it our CMS du jour, but its native functionality provides the backbone for many more-complicated features our clients often request. Over the years, we’ve discovered numerous fixes and workarounds...

When you think about tech brands, a great brand voice, identity, and persona is probably not what comes to mind. Gadget and technology companies are usually known for their products or services, and not for having a stellar brand presence. But, that ...

Here’s a little secret you may not know about the photos used on the web: Almost every file (JPG or PNG) is packed full of additional data that has nothing to do with the actual image. What kind of data is hiding in these files? GPS data about ...