Hippo Blog

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Princeton predicts the end of Facebook, Facebook predicts the end of Princeton Res...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Open, Click, Convert on the Go As we’ve already seen, mobile web usage on ph...

Even before their recent acquisition by Google, we had been long-time admirers of the Nest brand. If you’re unfamiliar with the company (which seems unlikely now, after the $3.2 billion deal), their mission is fairly straightforward: To revolut...

You’re reading an agency blog so you may assume that I’m going to say that agencies are keys to success and you can’t manage to have in-house marketing agency. Well, the honest truth is that you can do it yourself. There are pros and cons to bo...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Almost half of adult Americans branching out from Facebook Zuckerberg’s brai...

WordPress offers a lot of opportunities to customize and add custom fields to various post types. But, we had trouble when we realized that WordPress users have a pretty limited amount of customization. For example, the Post and Page post types have ...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. “I Paid on my iPad” What once seemed to be a never-gonna-happen scenar...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Social media goes direct-message crazy Chasing the attempted $3 billion acquisitio...

When we first started this company, the web was a much simpler place. Boy, how times have changed. Back then, many brands were still apprehensive to invest in websites, development meant hard-coding a few pages in pure HTML (including tables. Ugh.), ...