Branding Is Your Advertising Agency Too Big? Take a Lesson from Goldilocks. As Goldilocks brings a spoon of the first steaming bowl of porridge to her lips, she exclaims, “This porridge is too hot!” Marching over to the next bowl, she says disappointedly, “This porridge is too cold.” Hesitantly trying the third bowl,... Read More By Eric Groves
Branding You can break up with your agency. We’ll bring the ice cream and the creative. Chances are, during your prime dating years, you probably dated someone who wasn’t right for you at least once. The problem is that it can take a while to discover that it’s not meant to be. Whether it’s the slow progression of your loved one t... Read More By Eric Groves
Branding Video: Flying Hippo Bags National Hubspot Impact Award For this round of Hubspot Impact Awards, we brought home the hardware! This award was earned for all the work we’ve done fueling up inbound marketing with great design for our client, Good Life RV. We’re proud that our inbound marketing work is a... Read More By Ryan Parlee
Branding Flying Hippo’s Favorite Five: Environmental Ads You’re exposed to hundreds of advertisements every day. A lot of them are easily forgettable and blend into the advertising clutter. Among all of the bland advertising, you have probably seen a couple that at least brought out a small chuckle, or m... Read More By Eric Groves
Branding Your Website Sucks. But That’s Only Part of the Problem. An outdated website won’t get you a second date with clients. Let’s start this blog off with one predetermined understanding: you already know your website sucks. Whether it was made in the 90s, uses terrible stock photos or has such boring c... Read More By Eric Groves
Branding Brands We Like: Google In this month’s “Brands We Like” series, we’re showcasing one of the biggest global brands to exist, Google. I mean, let’s face it, there are a ton of huge brands that have become part of our lives. But at the end of the day, the Google b... Read More By Eric Groves
Branding Quiz: Guess the Tagline It’s amazing how just a few words can sum up a brand. Like these three words- “Just do it.” evoke very different thoughts and experiences than these three — “I’m lovin’ it.” Taglines are power-packed phrases that have been carefully d... Read More By Eric Groves
Branding Is print dead? We’re gathered here today to honor the long life of the most important communication tool to have ever lived. Print will be greatly missed. From its humble beginnings of illuminated manuscripts and scrolls to its eventual evolution to the printing ... Read More By Eric Groves
Branding Flying Hippo’s Favorite Five: Logos Take a second to imagine your favorite brands. What comes to mind? Probably the product that you love so much, or a recent experience you had with that brand. But what else pops into that noggin’? Chances are good that a picture of their brand styl... Read More By Scott Helms
Branding Beautiful Internet: 10 of the Best Fonts for the Web At Flying Hippo, we’re sort of font snobs. We’re constantly on the hunt for the best web fonts. In particular, there are 10 web fonts that we use quite frequently in our web projects. Each font family has its own character, look, feel and di... Read More By Eric Groves
Branding Quality, Best and Other Awful Branding Words “Hurry in now for our big sale on quality items! The very best prices storewide!” Even just typing those words to prove a point was painful. This is the kind of language that you automatically tune out. It’s the type of advertising that is intr... Read More By Eric Groves
Branding Love is Blind: Building Brand Loyalty After filling up my second cup of coffee, I ask the group to take their seats. The smell of freshly roasted coffee and danishes fill the room as 10 of us crowd around the conference room table and get ready for a day-long branding workshop. There’s... Read More By Eric Groves