Hippo Blog

Bitcoin Founder “Unmasked,” Then Re-masked Who the $!#@ started Bitcoin? That’s been the question on minds since the crypto-currency rose to prominence earlier last year. The digital coins were masterminded by a reclusive developer ...

We’ve been following the success story of Beardbrand for the last few months, and it’s been impressive. They have grown as an online retailer of beard-care products into a much larger lifestyle brand that has attracted and fostered a comm...

When it comes to marketing and advertising , I’m somewhat of a dinosaur. Okay, not “somewhat” – I am a full-fledged Triceratops. I’ve been around since the days of rubylith and stat-cameras (Google them, I won’t bother explaining). Heck, ...

When you think about tech brands, a great brand voice, identity, and persona is probably not what comes to mind. Gadget and technology companies are usually known for their products or services, and not for having a stellar brand presence. But, that ...

For the past couple of years, the web has started to embrace a new paradigm: responsive design. That is, a single site architecture that resizes and adapts to different screens to work on multiple devices. While many web designers have shifted to sta...

Even before their recent acquisition by Google, we had been long-time admirers of the Nest brand. If you’re unfamiliar with the company (which seems unlikely now, after the $3.2 billion deal), their mission is fairly straightforward: To revolut...

How does your brand sound? I don’t mean its musical genre. I’m talking about your brand’s voice — its persona. If your brand were a real person, how would you describe its personality, behavior, and speech? Our philosophy is a...

“‘Think simple,’ as my old master used to say — meaning to reduce the whole of its parts into the simplest terms, getting back to first principles.” -Frank Lloyd Wright As designers, we have this really cool power. We ca...

I was sitting on my deck the other evening enjoying an unusually-mild summer night with my wife when one of the kids inadvertently turned on an overhead light. Faster than you could say, “Holy Bugs of Armageddon!,” swarms of mosquitoes, gnats, an...

Flying Hippo, a web site design firm based in Des Moines, was recognized with five ADDY awards at the recent ADDYs Awards Show held at the Teachout Building in Des Moines, Iowa. The ADDYs, sponsored by the American Advertising Federation (AAF) of Des...