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  • Marketing

Is Inbound Marketing Right for Your Brand?

Though you won’t find his name in any history books, Ron Popeil is undoubtedly the best inventor and salesman of the 20th century. Sure, there

Ryan Parlee

By Ryan Parlee

  • Branding

Brands We Like: Old Spice

We’re making a smell-mitment to one of our favorite brands: Old Spice. The Old Spice brand is what the angel-faced marketer in your company dreams

Eric Groves

By Eric Groves

  • Branding

Great Brands Are More Than A Logo

Every great brand has a strong logo. Take a look around. You’ve seen the Nike swoosh, the iconic bite out of an apple, and that

Eric Groves

By Eric Groves

  • Marketing

“Like This!” Using Social Media for Inbound Marketing

You don’t need us to tell you that your customers are on social media. It seems as if everyone is on some sort of social

Flying Hippo

By Flying Hippo

  • Marketing

The More You Know: Leads

Wouldn’t it be awesome if you could read the minds of your leads? If you knew what product they were interested in, what emails they

Flying Hippo

By Flying Hippo

  • Marketing

Inbound Killed the Radio Star… Or Did It?

Remember when MTV actually played music videos? For this hippo, it was a pretty cool time. I rocked out to some great 80’s music while

Flying Hippo

By Flying Hippo

  • Marketing

Can I republish Old Blogs?

You might feel like you’re cheating the system, or taking the easy way out. But when the question is, “Can I republish old blogs?” When

Ryan Parlee

By Ryan Parlee

  • Marketing

Effective Calls To Action: Just Do It

This blog is about effective “Calls To Action” (or CTAs for short.) You know what calls to action are. You’ve seen them, and you’ve probably clicked

Flying Hippo

By Flying Hippo

  • Web

Website Maintenance and Windup Toys

You know that awesome windup robot you had as a kid that would rigidly move its legs to walk around after you wound it up

Flying Hippo

By Flying Hippo

  • Video

Why Video Takes The Cake

Why video is the best. Today’s the big day. You’re getting married! After months of planning, it’s finally time to enjoy your special day. It’s

Eric Groves

By Eric Groves

  • Branding

Quiz: Guess the Brand Voice

It’s time for a quiz! A good branding test of whether or not your content has a strong voice is to read the copy without

Eric Groves

By Eric Groves

  • Marketing

Don’t Be A Helicopter Marketer: How Often You Should Check Analytics

You’re brimming with excitement. All those months of planning, strategizing, designing and developing are finally about to pay off. The new site, marketing plan, and

Flying Hippo

By Flying Hippo

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Fly Alongside The Hippo

Every week, we put our stumpy little hippo feet on the keyboard and dish out some of the best ideas about strategy, design and dozens of other topics.

We fly pretty fast. To keep up, you’ll probably want to subscribe to our email updates.

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