Hippo Blog

Man, the future was going to be cool. What happened? Where’s my jetpack? Where’s my army of robots to help with doing the dishes? While our platoon of robotic helpers may still be a few (dozen) years away, IFTTT (pronounced like “li...

There are many ways to consider the types of content that will be most effective for your site. We’ve written before about content that will drive search traffic. But, what about following the consumer’s purchase decision? This is an easi...

The foundation of a great marketing strategy is understanding — insight into the mind of people. While many companies are eager to publish content, they often overlook the all-important strategy and planning stages that align their content effo...

“Inbound marketing” is a buzz term floating around today’s marketing landscape. Many of the world’s best-known marketing experts have been touting the importance of inbound marketing (and, by extension, content). And, it’s an important conc...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Marketing automation revenues on autopilot Research released this week pegged the ...

If you’ve read anything about marketing in the last few years, then you’ve probably read that content is critical to — pretty much — everything. d”Content is king,” is thrown around so frequently, you’d think...

You’re reading an agency blog so you may assume that I’m going to say that agencies are keys to success and you can’t manage to have in-house marketing agency. Well, the honest truth is that you can do it yourself. There are pros and cons to bo...

The Web is a big place. All kinds of people use it for all kinds of reasons and in different ways. But, no matter who your audience is — which ages, genders, income levels you’re trying to reach — they’re almost definitely usi...

One of the biggest benefits of creating consistent, compelling content for your website is that it helps grow search engine visibility and traffic. It’s the gas for your inbound marketing strategy — keeping the wheels turning, driving con...

When we first started this company, the web was a much simpler place. Boy, how times have changed. Back then, many brands were still apprehensive to invest in websites, development meant hard-coding a few pages in pure HTML (including tables. Ugh.), ...