Hippo Blog

The foundation of a great marketing strategy is understanding — insight into the mind of people. While many companies are eager to publish content, they often overlook the all-important strategy and planning stages that align their content effo...

Ready to take a step from a business that “sells things” to a brand that people know and love? The kind of brand that has customers who will refuse to settle for anything else, regardless of price or features? (See: Apple, Harley Davidson...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Net neutrality ruling looms A years-long debate over the idea of “net neutra...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Marketers are Hungry for Crowd Funding What more could a marketer ask for than to ...

“Inbound marketing” is a buzz term floating around today’s marketing landscape. Many of the world’s best-known marketing experts have been touting the importance of inbound marketing (and, by extension, content). And, it’s an important conc...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Universal Analytics Goes Prime Time For a while now, Google has been “beta t...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Facebook Free Lunch on the Way Out This has been a developing story over the last ...

It seems like these days, everyone is expected to specialize in a super niche field of study. “Be a type designer, a JavaScript engineer, or a mobile expert. But, never try to be all three. Focus, focus, FOCUS”. It’s understandable; we only hav...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Google Busts MyGuestBlog Links The world’s largest search engine made anothe...

What is a “brand”? Ask this question to 100 people and you may get 100 different answers. Some will tell you it’s a logo and a name, others will say it’s a company, and others yet will swear that it’s a tagline. The real answer is: A brand ...

Amtrak Offering Free Rides — to Writers What started out as a passing thought from a single writer has turned into a dream come true for many more wordsmiths. Novelist Alexander Chee mentioned in an interview last year that he particularly like...

It seems like every day we have brands coming through our doors using 4-letter words. Probably not the kind of 4-letter words you’re thinking of, but to us, they’re almost as bad as we approach branding. Some words — “best” ...