Branding Is Your Advertising Agency Too Big? Take a Lesson from Goldilocks. As Goldilocks brings a spoon of the first steaming bowl of porridge to her lips, she exclaims, “This porridge is too hot!” Marching over to the next bowl, she says disappointedly, “This porridge is too cold.” Hesitantly trying the third bowl,... Read More By Eric Groves
Marketing Hook, Line and Sinker: How Inbound Marketing Keeps Reeling In New Business This might come as a shock, but hippos don’t camp. No, really. We tried pushing each other through the camper door and it just wasn’t working for us. We were totally pumped for our big adventure! Fishing gear packed. (Rather large) hiking boots o... Read More By Ryan Parlee
Branding You can break up with your agency. We’ll bring the ice cream and the creative. Chances are, during your prime dating years, you probably dated someone who wasn’t right for you at least once. The problem is that it can take a while to discover that it’s not meant to be. Whether it’s the slow progression of your loved one t... Read More By Eric Groves
Branding Video: Flying Hippo Bags National Hubspot Impact Award For this round of Hubspot Impact Awards, we brought home the hardware! This award was earned for all the work we’ve done fueling up inbound marketing with great design for our client, Good Life RV. We’re proud that our inbound marketing work is a... Read More By Ryan Parlee
Marketing The Results are Inbound: A Case Study Inbound marketing results that get your motor runnin’ Webster City RV had always been on top of their marketing game. They were one of the first in their industry to tap into the power of social media, let alone develop an online marketing strateg... Read More By Ryan Parlee
Branding Flying Hippo’s Favorite Five: Environmental Ads You’re exposed to hundreds of advertisements every day. A lot of them are easily forgettable and blend into the advertising clutter. Among all of the bland advertising, you have probably seen a couple that at least brought out a small chuckle, or m... Read More By Eric Groves
Marketing The Secret to Agile Marketing: Prepare, Produce, Probe, and Pivot Everyone’s specific business pain point is different: some people want more sales, some people want more Facebook fans and some want better branding. But there’s one question we get from everyone: “What’s the secret on how to get ... Read More By Ryan Parlee
Branding Your Website Sucks. But That’s Only Part of the Problem. An outdated website won’t get you a second date with clients. Let’s start this blog off with one predetermined understanding: you already know your website sucks. Whether it was made in the 90s, uses terrible stock photos or has such boring c... Read More By Eric Groves
Marketing How to Create a Social Media Budget Everywhere you look, there are tweets chirping, vines growing, links inning, instas gramming and faces booking. How in the world can you keep up? More importantly, how do you know which social media is worth your time, and not only that, but your pre... Read More By Ryan Parlee
Branding Brands We Like: Google In this month’s “Brands We Like” series, we’re showcasing one of the biggest global brands to exist, Google. I mean, let’s face it, there are a ton of huge brands that have become part of our lives. But at the end of the day, the Google b... Read More By Eric Groves
Marketing How long should I wait for sales follow-up? Everyone’s had the classic overbearing experience with a salesman. Maybe you were just looking at a product, and not ready to buy anything, but that dude (you know, with the cheesy tie and slicked-back hair) just won’t leave you alone to think fo... Read More By Ryan Parlee
Branding Quiz: Guess the Tagline It’s amazing how just a few words can sum up a brand. Like these three words- “Just do it.” evoke very different thoughts and experiences than these three — “I’m lovin’ it.” Taglines are power-packed phrases that have been carefully d... Read More By Eric Groves