Hippo Blog

This might come as a shock, but hippos don’t camp. No, really. We tried pushing each other through the camper door and it just wasn’t working for us. We were totally pumped for our big adventure! Fishing gear packed. (Rather large) hiking boots o...

People are impatient creatures. No matter how good a restaurant is, they’ll go elsewhere at the first sign of a long wait. The same thing happens to your website. You could post the meaning of life (or the world’s best chocolate chip cookie ...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Test Your Brainpower With Lucy’s Interactive Website Immersive experiences a...

Bring Back Reading Rainbow Take a look, it’s in a book, A Reading Rainbow… It’s coming back. Already having launched an iPad app, creators LeVar Burton and Mark Wolfe are launching their campaign on Kickstarter.The video starts out with hu...

The foundation of a great marketing strategy is understanding — insight into the mind of people. While many companies are eager to publish content, they often overlook the all-important strategy and planning stages that align their content effo...

“Inbound marketing” is a buzz term floating around today’s marketing landscape. Many of the world’s best-known marketing experts have been touting the importance of inbound marketing (and, by extension, content). And, it’s an important conc...

Amtrak Offering Free Rides — to Writers What started out as a passing thought from a single writer has turned into a dream come true for many more wordsmiths. Novelist Alexander Chee mentioned in an interview last year that he particularly like...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. AdWords Makes Conversion Count More Flexible This week, Google AdWords reconfigure...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Esurance Blows Away Other Advertisers with Their Post-Super Bowl Ad Did Esurance w...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Arby’s Tweet Goes Viral, Another Win for Real-time Brand Engagement After la...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Open, Click, Convert on the Go As we’ve already seen, mobile web usage on ph...

You’re reading an agency blog so you may assume that I’m going to say that agencies are keys to success and you can’t manage to have in-house marketing agency. Well, the honest truth is that you can do it yourself. There are pros and cons to bo...