Why Video Takes The Cake

Brad Argo

By Brad Argo

11/02/2015

Today’s the big day. You’re getting married! After months of planning, it’s finally time to enjoy your special day. It’s so exciting to see it all come together.

The decorative centerpieces are in place, the dinner menu was on point, and the DJ is playing funky beats that is even getting Aunt Linda out on the dance floor.

All of the aspects of your wedding have been planned out and executed flawlessly. Your guests have been complimenting you on how beautiful your day has been. They have especially been raving about the marble cake you chose with that buttercream frosting. Soooo good.

It’s clear you’ve thought out each aspect of your wedding day. But then… the video guy shows up.

You hired this video guy as a last minute addition. He was really cheap, and you wanted more than just still photos to capture your big day, but you didn’t allow much room in your budget. He shows up wearing a white tee shirt that has what looks to be bbq sauce stain near the collar, and a lame mustache on his upper lip. And his equipment? Is he operating a handheld camcorder from 2002?! You’re darn right he is. Because you hired him as an afterthought, and he was cheap. Now, for the rest of your life, you will have a low quality, poorly shot video to remember your wedding day.

Think about this wedding day analogy in terms of your brand. There a lot of little aspects that create the whole brand experience, just like all the planning that goes into a wedding day- the business cards, the imagery, the website. Often times, people know how important it is to have a great video, or videos, but they don’t account for it in their budget. Instead of incorporating video into the strategy early on, a lot of people find themselves trying to fit video in budget for as cheap as possible.

Instead of looking at video as a bonus for your brand, you need to look at it as a necessity. Not only that, you need to allocate a healthy amount of budget to get a professional quality video. Quality matters when it comes to video on your website.  If you’re thinking about video in the correct way, it should be an up front cost.

We don’t want to take time telling you all of the benefits of video, and how effective they are with people. We’ve done that before. If you can make video a key component in your marketing strategy, you will reap tons of benefits.

Remember not to try a one size fits all approach when it comes to the number of videos you need to produce. Obviously when you decide to invest in a video, you want to get all that you can out of it. It’s important to not bite off more than you can chew when concepting your videos. If you want to showcase a product and give a company overview- understand that in order to do each topic justice, you need to make them into two separate videos instead of smooshing two topics into one video.

To advance your brand, it’s time to start thinking about video as a crucial aspect of your company’s marketing. You don’t want that weird dude with his crappy camera to show up at your wedding. You want to remember your day with a high quality production.

And that’s why video takes the cake.

A branding exercise designed to separate your brand from all of the others.

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