Branding Brands We Like: Warby Parker Not many fashion styles have caught on as quickly as glasses have in the last few years. It’s become urban chic — a sign of both style and sophistication — to don a pair of eyeglasses, with bigger is better often being the rule of thumb... Read More By Eric Groves
Web Business Critical: Cooper Hewitt Gets New Typeface, Google Purchases mDialog, Yo! Cooper Hewitt Gets New Typeface Cooper Hewitt, also known by it’s full name, Smithsonian’s Cooper Hewitt, National Design Museum, unveiled, earlier this week, their new branding, designed by Pentagram partner Eddie Opara, featuring a new typefa... Read More By Ryan Parlee
Web Using WordPress Filters to Customize Outputs WordPress filters can be a confusing topic to explore, but once learned, they are a powerful way to build customized themes and plugins, requiring only small code changes to make a big impact. If you’re not familiar with WordPress’ inner ... Read More By Flying Hippo
Marketing Guiding User Buying Decisions by Creating a Content Funnel There are many ways to consider the types of content that will be most effective for your site. We’ve written before about content that will drive search traffic. But, what about following the consumer’s purchase decision? This is an easi... Read More By Ryan Parlee
Web Business Critical: Burt’s Bees – Burt is a Real Man, CIA – Follow on Twitter Burt’s Bees – Burt is a Real Man So, Burt is apparently a real man. Burt Shavitz, a recluse in the backwoods of Maine, and Roxanne Quimby, met and became lovers, in the 80’s, and came up with the idea to sell Burt’s honey, shoe polish and... Read More By Flying Hippo
Web Business Critical: Bring Back Reading Rainbow, RIP Massimo Vignelli, Apple Buys Beats Music Bring Back Reading Rainbow Take a look, it’s in a book, A Reading Rainbow… It’s coming back. Already having launched an iPad app, creators LeVar Burton and Mark Wolfe are launching their campaign on Kickstarter.The video starts out with hu... Read More By Ryan Parlee
Branding Our Creative Process: From White Page to Homepage There it is, staring at you. Laughing. Mocking. Just waiting for you to make a move. The dreaded blank sheet of paper. Whether you’re a writer, designer, developer, or gardener, creative inspiration comes and goes without regard for deadlines or la... Read More By Eric Groves
Web Business Critical: IKEA’s New Bike, Nest Recall Woes, McDonald’s Spooky New Mascot IKEA Bike As a leader of companies who strive to leave a minimal environmental footprint, IKEA is taking their lifestyle to the streets. The Folkvanlig will be released, initially, in select stores in Vienna, with the hopes that they can expand inte... Read More By Ryan Parlee
Web Business Critical: TV Got Better, AdSense “Magazine” Ads, NYT Goes Viral WIRED Takes a Page from NYT on “Snow Fall”-Like Netflix Content New York Times blew people away in 2012 when they unveiled their “Snow Fall” feature, showcasing new browser technologies and integrated media capabilities to tel... Read More By Flying Hippo
Branding Brands We Like: Shiner We’re big fans of beer around here. And, one of our favorites appeals to both our sense of taste and also sight. Shiner has some of the most beautiful package designs, brewed from a strong and authentic brand story that revels in the simplicity... Read More By Eric Groves
Web Code Editor of Choice: An (Incredibly) Extensive Defense of Vim for Developers If you intend on writing any significant amount of code, you will need a text editor that grants you the greatest amount of productivity. Some people rely heavily on IDEs for this purpose, and while I personally do recognize the service they provide ... Read More By Flying Hippo
Web Business Critical: Facebook Insights, Parenting by Search, COD Content Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Facebook’s a Bit More Insightful This week, Facebook rolled out a more compr... Read More By Ryan Parlee