Hippo Blog

Here’s a little secret you may not know about the photos used on the web: Almost every file (JPG or PNG) is packed full of additional data that has nothing to do with the actual image. What kind of data is hiding in these files? GPS data about ...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Princeton predicts the end of Facebook, Facebook predicts the end of Princeton Res...

If you’ve read anything about marketing in the last few years, then you’ve probably read that content is critical to — pretty much — everything. d”Content is king,” is thrown around so frequently, you’d think...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Open, Click, Convert on the Go As we’ve already seen, mobile web usage on ph...

Even before their recent acquisition by Google, we had been long-time admirers of the Nest brand. If you’re unfamiliar with the company (which seems unlikely now, after the $3.2 billion deal), their mission is fairly straightforward: To revolut...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Advertising gets a little meta New York Times movie critic A.O. Scott is probably ...

You’re reading an agency blog so you may assume that I’m going to say that agencies are keys to success and you can’t manage to have in-house marketing agency. Well, the honest truth is that you can do it yourself. There are pros and cons to bo...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Almost half of adult Americans branching out from Facebook Zuckerberg’s brai...

WordPress offers a lot of opportunities to customize and add custom fields to various post types. But, we had trouble when we realized that WordPress users have a pretty limited amount of customization. For example, the Post and Page post types have ...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Target targeted in credit card hack As if you haven’t already heard: The bul...

How does your brand sound? I don’t mean its musical genre. I’m talking about your brand’s voice — its persona. If your brand were a real person, how would you describe its personality, behavior, and speech? Our philosophy is a...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. “I Paid on my iPad” What once seemed to be a never-gonna-happen scenar...