Hippo Blog

It’s time we pass down our two favorite tales of website upkeep and creation. One is a fairy tale full of wonder, enchantment and romanticized web upkeep victory. The other, a cautionary story of how web creation can go astray. We will begin with t...

I remember it like it was yesterday. I was still licking my fingers after polishing off a perfectly seasoned, grilled pork chop on a stick when the angelic music started playing. I looked up and, above the throngs of people, the bright flashing light...

Advertising is a lot like fishing. You cast your line out into the water hoping that something bites. There are dozens of different fishing lures, rods and baits out there, but which should you use to reel in the best catch? When it comes to advertis...

It’s the weekly Monday sales meeting – the same old routine.  You’ve discussed the team’s goals.  You’ve talked about your wins and losses.  You’ve brainstormed on local clients to cold call.  Heck, you’re ready to pick up the p...

They’re everywhere.  You can’t escape them.  They’re on your computer.  And, they’re on your TV. They follow you wherever you are.  They track you down and never let you go… yelling at you, screaming at you – and, most of the time, ab...

It’s important that your website gets engaged with your audience. Get up off your knee and put the engagement ring box back in your pocket; we’re talking about wooing your visitor with unique website navigation. No diamond rings or rehearsal dinn...

Finding, attracting, closing, and keeping new customers is a lot like hosting a dinner party. You want to impress your guests by giving them a great experience. The food needs to be just right, you have to play at least one Taylor Swift song (it’s ...

In high school, I loved the smell of formaldehyde in the morning. My first class was Anatomy and Physiology and that smell meant we got to dissect some new and exciting creature. From worms to frogs, actually getting in there and getting my hands dir...

When is it time to change your brand? In order to stay on top in today’s ever-changing market place, brands must be able to take a good look at themselves in the magic marketing mirror and realize that the message and methods that worked yesterday ...

What do you get when you mix biking trails that extend for miles, a beautiful flowing river, the natural wild beauty of a nature conservancy and a video production crew? An awesome Whiterock promotional video! And, as an added bonus, we get to ditch ...

OK – it’s time to test your music trivia. “Simply Irresistible” – you remember that one? The guitar riff, the danceable beat and… that video! Tight-clothed almost clone like women donning the hottest 80’s fashion while swayi...

To get a better idea of thank you pages, put yourself in this situation. It’s your seventh birthday, and your uncle just gave you a new bright red Schwinn bicycle. It’s sure to be the envy of all the kids on the block. You’re thrilled. You feve...