Hippo Blog

If you’re looking for running shoes, there’s one thing to keep in common: no matter how fancy the shoes are, they’re not going to make you run more than the ones you have right now. Shoes don’t make you run, you do. Buying $3...

Before you go to bed, while you’re waiting for the dentist, when you’re looking up reviews for that pizza place that just opened—they’re always there, whether you know it or not. No, it’s not the NSA. Facebook ads are prow...

It’s no secret: college is a life-changing experience. From the day you meet your roommate at the dorms to the day you snag your diploma, college trains you for the real world and for success. And if you’re working at a university, you&...

Too much evergreen content can make your blog seem too sales-y and pushy. But too much timely content can be a double-edged sword — while your article is timely and punctual now, it will be extremely dated in a really short time. So what gives? Ho...

We sat down at the keyboard to write a blog post about the importance of video and we had a stunning realization: writing about the importance of video is like playing a trumpet to show how important being a doctor is. Video is undoubtedly the best w...

If your current marketing agency makes you want to pull your hair out, remember—you can always let them go. But before you get on the phone and give ’em a piece of your mind once and for all, ask yourself these five questions when you’r...

Hubspot vs WordPress—it’s a battle for the ages. It’s like the Hatfields vs. the McCoys. Or the Sharks vs. Jets. Or The Iron Sheik vs. Hulk Hogan. It’s a pretty contentious debate, and most people are firmly in one camp or another...

In 1676, Isaac Newton penned a letter to a friend and coined one of the most famous metaphors in the English language: “If I have seen further it is by standing on the shoulders of Andre the Giant.” Well, it might not have been said e...

There is a great video I saw the other day of a male Bird of Paradise in the depths of a South American jungle attempting to woo a female with his mating dance. The dance was full of stunning visual displays, unique verbal expressions and physical gy...

What is a brand? A nice logo? A catchy tagline? An image? A font?  A color? A set of standards? While a brand can’t exist without these items, the true definition of a brand is much, much more than those things.  Great brands move far beyond thes...

From 1974 to 1984, “Happy Days” ruled the airwaves as one of the highest-rated shows of the 70s. The show originated in a time when nostalgia for the 1950s was at its peak—hot rods, malt shops, sock hops, drive-ins and the like. Who w...

A toolbox is only as good as the tools inside of it. And in front of you right now is a computer (or tablet or phone or smartwatch)—the only tool out there with all the world’s information on it. Are you using it to the best of your abilities...