Hippo Blog

At Flying Hippo, we don’t take branding lightly, and we love brands that know their audience and stick to their guns when it comes to voice, imagery and audience engagement. That’s why we’re fans of Duluth Trading Co. Duluth Trading...

People like our work — a lot. Now, I’m not usually one to toot our own horn too much. But, it’s true. People often ask us how we create and maintain our internal process to facilitate creative work at a high level for so long. And, honestly...

Do you happen to have 48 hours to kill? If so, you could do worse than spending it marathoning each and every James Bond film — from Dr. No through Skyfall. (Seriously, it takes 2 days, I Googled it to make sure my math was correct.) If you hap...

Not many fashion styles have caught on as quickly as glasses have in the last few years. It’s become urban chic — a sign of both style and sophistication — to don a pair of eyeglasses, with bigger is better often being the rule of thumb...

Cooper Hewitt Gets New Typeface Cooper Hewitt, also known by it’s full name, Smithsonian’s Cooper Hewitt, National Design Museum, unveiled, earlier this week,  their new branding, designed by Pentagram partner Eddie Opara, featuring a new typefa...

There it is, staring at you. Laughing. Mocking. Just waiting for you to make a move. The dreaded blank sheet of paper. Whether you’re a writer, designer, developer, or gardener, creative inspiration comes and goes without regard for deadlines or la...

We’re big fans of beer around here. And, one of our favorites appeals to both our sense of taste and also sight. Shiner has some of the most beautiful package designs, brewed from a strong and authentic brand story that revels in the simplicity...

Bitcoin Founder “Unmasked,” Then Re-masked Who the $!#@ started Bitcoin? That’s been the question on minds since the crypto-currency rose to prominence earlier last year. The digital coins were masterminded by a reclusive developer ...

We’ve been following the success story of Beardbrand for the last few months, and it’s been impressive. They have grown as an online retailer of beard-care products into a much larger lifestyle brand that has attracted and fostered a comm...

When you think about tech brands, a great brand voice, identity, and persona is probably not what comes to mind. Gadget and technology companies are usually known for their products or services, and not for having a stellar brand presence. But, that ...

Even before their recent acquisition by Google, we had been long-time admirers of the Nest brand. If you’re unfamiliar with the company (which seems unlikely now, after the $3.2 billion deal), their mission is fairly straightforward: To revolut...

I was sitting on my deck the other evening enjoying an unusually-mild summer night with my wife when one of the kids inadvertently turned on an overhead light. Faster than you could say, “Holy Bugs of Armageddon!,” swarms of mosquitoes, gnats, an...