Branding Brands We Like: Duluth Trading Co. At Flying Hippo, we don’t take branding lightly, and we love brands that know their audience and stick to their guns when it comes to voice, imagery and audience engagement. That’s why we’re fans of Duluth Trading Co. Duluth Trading... Read More By Eric Groves
Branding Brands we like: Smith & Forge Hard ciders seem to be quite a growing market in the alcoholic beverage world. While we’re mostly beer fans around the office, we can’t deny a great brand when we see one. Smith & Forge has hoisted their brand to the next level by tap... Read More By Ryan Parlee
Branding International Brand of Mystery: Learning Branding from James Bond Do you happen to have 48 hours to kill? If so, you could do worse than spending it marathoning each and every James Bond film — from Dr. No through Skyfall. (Seriously, it takes 2 days, I Googled it to make sure my math was correct.) If you hap... Read More By Eric Groves
Branding Brands We Like: Warby Parker Not many fashion styles have caught on as quickly as glasses have in the last few years. It’s become urban chic — a sign of both style and sophistication — to don a pair of eyeglasses, with bigger is better often being the rule of thumb... Read More By Eric Groves
Web Business Critical: Cooper Hewitt Gets New Typeface, Google Purchases mDialog, Yo! Cooper Hewitt Gets New Typeface Cooper Hewitt, also known by it’s full name, Smithsonian’s Cooper Hewitt, National Design Museum, unveiled, earlier this week, their new branding, designed by Pentagram partner Eddie Opara, featuring a new typefa... Read More By Ryan Parlee
Web Business Critical: Burt’s Bees – Burt is a Real Man, CIA – Follow on Twitter Burt’s Bees – Burt is a Real Man So, Burt is apparently a real man. Burt Shavitz, a recluse in the backwoods of Maine, and Roxanne Quimby, met and became lovers, in the 80’s, and came up with the idea to sell Burt’s honey, shoe polish and... Read More By Flying Hippo
Web Business Critical: Bring Back Reading Rainbow, RIP Massimo Vignelli, Apple Buys Beats Music Bring Back Reading Rainbow Take a look, it’s in a book, A Reading Rainbow… It’s coming back. Already having launched an iPad app, creators LeVar Burton and Mark Wolfe are launching their campaign on Kickstarter.The video starts out with hu... Read More By Ryan Parlee
Branding Brands We Like: Shiner We’re big fans of beer around here. And, one of our favorites appeals to both our sense of taste and also sight. Shiner has some of the most beautiful package designs, brewed from a strong and authentic brand story that revels in the simplicity... Read More By Eric Groves
Web Business Critical: Amtrak, Galifianakis, Price Changes, BuzzFeed Video Amtrak Offering Free Rides — to Writers What started out as a passing thought from a single writer has turned into a dream come true for many more wordsmiths. Novelist Alexander Chee mentioned in an interview last year that he particularly like... Read More By Ryan Parlee
Branding The 4-Letter Words of Branding It seems like every day we have brands coming through our doors using 4-letter words. Probably not the kind of 4-letter words you’re thinking of, but to us, they’re almost as bad as we approach branding. Some words — “best” ... Read More By Eric Groves
Branding Brands We Like: Beardbrand We’ve been following the success story of Beardbrand for the last few months, and it’s been impressive. They have grown as an online retailer of beard-care products into a much larger lifestyle brand that has attracted and fostered a comm... Read More By Ryan Parlee
Branding Brands We Like: Makerbot When you think about tech brands, a great brand voice, identity, and persona is probably not what comes to mind. Gadget and technology companies are usually known for their products or services, and not for having a stellar brand presence. But, that ... Read More By Ryan Parlee