Hippo Blog

Deep in the rolling hills of France, there’s an ornate etching on a cave wall that perfectly depicts brand storytelling. It’s called the Chauvet Cave painting, and apparently, it’s the oldest cave painting on record. It is quite literally as ol...

As Goldilocks brings a spoon of the first steaming bowl of porridge to her lips, she exclaims, “This porridge is too hot!” Marching over to the next bowl, she says disappointedly, “This porridge is too cold.” Hesitantly trying the third bowl,...

Chances are, during your prime dating years, you probably dated someone who wasn’t right for you at least once. The problem is that it can take a while to discover that it’s not meant to be. Whether it’s the slow progression of your loved one t...

At Flying Hippo, we don’t take branding lightly, and we love brands that know their audience and stick to their guns when it comes to voice, imagery and audience engagement. That’s why we’re fans of Duluth Trading Co. Duluth Trading...

Hard ciders seem to be quite a growing market in the alcoholic beverage world. While we’re mostly beer fans around the office, we can’t deny a great brand when we see one. Smith & Forge has hoisted their brand to the next level by tap...

People like our work — a lot. Now, I’m not usually one to toot our own horn too much. But, it’s true. People often ask us how we create and maintain our internal process to facilitate creative work at a high level for so long. And, honestly...

Do you happen to have 48 hours to kill? If so, you could do worse than spending it marathoning each and every James Bond film — from Dr. No through Skyfall. (Seriously, it takes 2 days, I Googled it to make sure my math was correct.) If you hap...

Not many fashion styles have caught on as quickly as glasses have in the last few years. It’s become urban chic — a sign of both style and sophistication — to don a pair of eyeglasses, with bigger is better often being the rule of thumb...

Cooper Hewitt Gets New Typeface Cooper Hewitt, also known by it’s full name, Smithsonian’s Cooper Hewitt, National Design Museum, unveiled, earlier this week,  their new branding, designed by Pentagram partner Eddie Opara, featuring a new typefa...

Burt’s Bees – Burt is a Real Man So, Burt is apparently a real man. Burt Shavitz, a recluse in the backwoods of Maine, and Roxanne Quimby, met and became lovers, in the 80’s, and came up with the idea to sell Burt’s honey, shoe polish and...

There it is, staring at you. Laughing. Mocking. Just waiting for you to make a move. The dreaded blank sheet of paper. Whether you’re a writer, designer, developer, or gardener, creative inspiration comes and goes without regard for deadlines or la...

We’re big fans of beer around here. And, one of our favorites appeals to both our sense of taste and also sight. Shiner has some of the most beautiful package designs, brewed from a strong and authentic brand story that revels in the simplicity...