Web Business Critical: Facebook Insights, Parenting by Search, COD Content Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Facebook’s a Bit More Insightful This week, Facebook rolled out a more compr... Read More By Ryan Parlee
Branding Putting the “Why” in “What You Do” Ready to take a step from a business that “sells things” to a brand that people know and love? The kind of brand that has customers who will refuse to settle for anything else, regardless of price or features? (See: Apple, Harley Davidson... Read More By Eric Groves
Web Business Critical: Net Neutrality, Fast Food Brands, Mobile Friends Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Net neutrality ruling looms A years-long debate over the idea of “net neutra... Read More By Flying Hippo
Branding Brands We Like: Ken Burns What is a “brand”? Ask this question to 100 people and you may get 100 different answers. Some will tell you it’s a logo and a name, others will say it’s a company, and others yet will swear that it’s a tagline. The real answer is: A brand ... Read More By Eric Groves
Web Business Critical: Amtrak, Galifianakis, Price Changes, BuzzFeed Video Amtrak Offering Free Rides — to Writers What started out as a passing thought from a single writer has turned into a dream come true for many more wordsmiths. Novelist Alexander Chee mentioned in an interview last year that he particularly like... Read More By Ryan Parlee
Branding The 4-Letter Words of Branding It seems like every day we have brands coming through our doors using 4-letter words. Probably not the kind of 4-letter words you’re thinking of, but to us, they’re almost as bad as we approach branding. Some words — “best” ... Read More By Eric Groves
Branding Business Critical: Bitcoin’s Creator, Olive Garden’s New Logo, Getty Images Bitcoin Founder “Unmasked,” Then Re-masked Who the $!#@ started Bitcoin? That’s been the question on minds since the crypto-currency rose to prominence earlier last year. The digital coins were masterminded by a reclusive developer ... Read More By Ryan Parlee
Web Learning From Experience: 3 Lessons From Building K-12 School Websites We’ve had the pleasure of working with some high-profile schools and school districts on redefining and refocusing their digital strategy. Often, schools come to us asking for a simple website redesign. Like many clients, we often help them to look... Read More By Flying Hippo
Branding Brands We Like: Beardbrand We’ve been following the success story of Beardbrand for the last few months, and it’s been impressive. They have grown as an online retailer of beard-care products into a much larger lifestyle brand that has attracted and fostered a comm... Read More By Ryan Parlee
Branding How Do Dinosaurs Survive and Thrive in a Digital Age? When it comes to marketing and advertising , I’m somewhat of a dinosaur. Okay, not “somewhat” – I am a full-fledged Triceratops. I’ve been around since the days of rubylith and stat-cameras (Google them, I won’t bother explaining). Heck, ... Read More By Eric Groves
Branding Brands We Like: Makerbot When you think about tech brands, a great brand voice, identity, and persona is probably not what comes to mind. Gadget and technology companies are usually known for their products or services, and not for having a stellar brand presence. But, that ... Read More By Ryan Parlee
Branding Brands We Like: Nest Even before their recent acquisition by Google, we had been long-time admirers of the Nest brand. If you’re unfamiliar with the company (which seems unlikely now, after the $3.2 billion deal), their mission is fairly straightforward: To revolut... Read More By Ryan Parlee