Marketing “Like This!” Using Social Media for Inbound Marketing You don’t need us to tell you that your customers are on social media. It seems as if everyone is on some sort of social media platform nowadays. Personal accounts, B2B accounts, B2C accounts… heck, there’s even a BSB account! If your bus... Read More By Flying Hippo
Marketing The More You Know: Leads Wouldn’t it be awesome if you could read the minds of your leads? If you knew what product they were interested in, what emails they opened and which they ignored, and how often they have visited your website, you could probably close a deal quicke... Read More By Flying Hippo
Marketing Inbound Killed the Radio Star… Or Did It? Remember when MTV actually played music videos? For this hippo, it was a pretty cool time. I rocked out to some great 80’s music while rocking my Zubas and Cavariccis with pride. Instead of having to sit through Teen Mom, Jersey Shore and Teen Mom ... Read More By Flying Hippo
Marketing Effective Calls To Action: Just Do It This blog is about effective “Calls To Action” (or CTAs for short.) You know what calls to action are. You’ve seen them, and you’ve probably clicked on them, yourself. They’re the buttons that appear on landing pages all across the world w... Read More By Flying Hippo
Web Website Maintenance and Windup Toys You know that awesome windup robot you had as a kid that would rigidly move its legs to walk around after you wound it up nice and tight? Its yellow eyes would even light up, and in a monotone robot voice, it would say, “Robots will take over the h... Read More By Flying Hippo
Marketing Don’t Be A Helicopter Marketer: How Often You Should Check Analytics You’re brimming with excitement. All those months of planning, strategizing, designing and developing are finally about to pay off. The new site, marketing plan, and that new inbound strategy is complete with tons of gated content – it’... Read More By Flying Hippo
Video Do the math: The benefits of video on your website Time to do the math! A simple equation to boost your website’s success. Simple equations are everywhere. I’m not talking about algebra class. For many, that was a constant source of nightmares so I’ll stay clear of variables, factors and quotie... Read More By Flying Hippo
Marketing To Blog or Not to Blog: 3 Benefits to Business Blogging At the coffee shop this morning, I was chatting with Adam, one of my fellow caffeine freaks. Amidst sips of our Americanos, the conversation slowly turned to work and how the week was going so far. His was filled with the usual: spreadsheets, con... Read More By Flying Hippo
Marketing Patience, Sensei. 3 Keys to Mastering Inbound Marketing So, you want to master inbound marketing? Consider us your Mr. Miyagi. The first thing you must know, grasshopper, is that inbound marketing techniques take patience and dedication. You will see amazing results, and will be able to break through bar... Read More By Flying Hippo
Web Fairytales and horror stories: Tales of web creation. It’s time we pass down our two favorite tales of website upkeep and creation. One is a fairy tale full of wonder, enchantment and romanticized web upkeep victory. The other, a cautionary story of how web creation can go astray. We will begin with t... Read More By Flying Hippo
Marketing Stop Yelling At Me: Understanding the Buyer Journey They’re everywhere. You can’t escape them. They’re on your computer. And, they’re on your TV. They follow you wherever you are. They track you down and never let you go… yelling at you, screaming at you – and, most of the time, ab... Read More By Flying Hippo
Web Website Navigation and Diamond Rings It’s important that your website gets engaged with your audience. Get up off your knee and put the engagement ring box back in your pocket; we’re talking about wooing your visitor with unique website navigation. No diamond rings or rehearsal dinn... Read More By Flying Hippo