Marketing Should I use Hubspot or WordPress? Hubspot vs. WordPress—it’s a battle for the ages. It’s like the Hatfields vs. the McCoys. Or the Sharks vs. Jets. Or The Iron Sheik vs. Hulk Hogan. It’s a pretty contentious debate, and most people are firmly in one camp or anothe... Read More By Ryan Parlee
Marketing Is Inbound Marketing Right for Your Brand? Though you won’t find his name in any history books, Ron Popeil is undoubtedly the best inventor and salesman of the 20th century. Sure, there were some other important inventions in the past 100 years or so: nuclear power, the personal computer, t... Read More By Ryan Parlee
Marketing Can I republish Old Blogs? You might feel like you’re cheating the system, or taking the easy way out. But when the question is, “Can I republish old blogs?” When done correctly, the answer to that question is “Yes!” You should not be afraid to repost old content on ... Read More By Ryan Parlee
Marketing Sweet Wine: More Leads with Marketing Automation Building a marketing automation system is a lot like planting your own vineyard. With the word “automation” in the name, one would think that it’s easy to set and forget. That’s not the case. Maintaining a marketing system takes constant atte... Read More By Ryan Parlee
Marketing Let’s Talk Marketing Strategy Let’s have a talk. (Not that talk.) Let’s talk about marketing strategy. If there is one word that gets misused too often in marketing, it’s this one. First, I have some bad news: “Let’s use Twitter” is not a strategy. (It’s a tactic.) ... Read More By Ryan Parlee
Marketing How much does a website cost? “So How Much Does a Website Cost?” I spend a lot of time answering this question. My answer is always the same: It depends. Think of building your website as if you were building a house. If you’re fine with living in any old shack down by th... Read More By Ryan Parlee
Branding Millennial Sandwich: 4 Tips for Connecting with Millennials Online Ever have to make a meal for a picky eater? Trying to please them can be exhausting. Imagine you’ve made a delicious sandwich, and have to watch the picky eater scrape the mayo off because they “just don’t like the texture.” Or maybe you’r... Read More By Ryan Parlee
Marketing Funnel Cake and Food on a Stick. The keys to healthy lead nurturing. I remember it like it was yesterday. I was still licking my fingers after polishing off a perfectly seasoned, grilled pork chop on a stick when the angelic music started playing. I looked up and, above the throngs of people, the bright flashing light... Read More By Ryan Parlee
Marketing Not the same old routine. Using inbound marketing sales to rejuvenate your sales staff. It’s the weekly Monday sales meeting – the same old routine. You’ve discussed the team’s goals. You’ve talked about your wins and losses. You’ve brainstormed on local clients to cold call. Heck, you’re ready to pick up the p... Read More By Ryan Parlee
Marketing The Anatomy of Inbound Marketing Leads In high school, I loved the smell of formaldehyde in the morning. My first class was Anatomy and Physiology and that smell meant we got to dissect some new and exciting creature. From worms to frogs, actually getting in there and getting my hands dir... Read More By Ryan Parlee
Marketing Simply Irresistible: Keywords OK – it’s time to test your music trivia. “Simply Irresistible” – you remember that one? The guitar riff, the danceable beat and… that video! Tight-clothed almost clone like women donning the hottest 80’s fashion while swayi... Read More By Ryan Parlee
Web 6 Ways Bad Website Navigation Can Tank Your Marketing Visiting a recently-remodeled grocery store is a disorienting experience. You went there once a week for years, and now everything’s new and shiny—but nothing is where you expect it to be. Where the deli once was is now the seafood counter. ... Read More By Ryan Parlee