Hippo Blog

Bitcoin Founder “Unmasked,” Then Re-masked Who the $!#@ started Bitcoin? That’s been the question on minds since the crypto-currency rose to prominence earlier last year. The digital coins were masterminded by a reclusive developer ...

We’ve had the pleasure of working with some high-profile schools and school districts on redefining and refocusing their digital strategy. Often, schools come to us asking for a simple website redesign. Like many clients, we often help them to look...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. AdWords Makes Conversion Count More Flexible This week, Google AdWords reconfigure...

We’ve been following the success story of Beardbrand for the last few months, and it’s been impressive. They have grown as an online retailer of beard-care products into a much larger lifestyle brand that has attracted and fostered a comm...

When it comes to marketing and advertising , I’m somewhat of a dinosaur. Okay, not “somewhat” – I am a full-fledged Triceratops. I’ve been around since the days of rubylith and stat-cameras (Google them, I won’t bother explaining). Heck, ...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Facebook Bobbles up WhatsApp (for $19 billion) I know what you’re probably t...

At Flying Hippo, we love WordPress. Not only is it our CMS du jour, but its native functionality provides the backbone for many more-complicated features our clients often request. Over the years, we’ve discovered numerous fixes and workarounds...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Marketing automation revenues on autopilot Research released this week pegged the ...

When you think about tech brands, a great brand voice, identity, and persona is probably not what comes to mind. Gadget and technology companies are usually known for their products or services, and not for having a stellar brand presence. But, that ...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Esurance Blows Away Other Advertisers with Their Post-Super Bowl Ad Did Esurance w...

For the past couple of years, the web has started to embrace a new paradigm: responsive design. That is, a single site architecture that resizes and adapts to different screens to work on multiple devices. While many web designers have shifted to sta...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Arby’s Tweet Goes Viral, Another Win for Real-time Brand Engagement After la...