A TRUE CRAFT.
NAMING + Branding
This brand might give you a buzz.
This brew is for those who believe in building something from nothing. With the same malt, water, and hops that other breweries use, Ground Floor has transformed beer making into an art form. The brand and packaging was developed to send the message of simple beginnings; a classic style with added detail and sophistication. With a hard working name, evoking craftsmanship and perseverance, this brand needed to be capped off with hard working design.