A MARKETING STRATEGY WITH A CLEAR VISION.
Tyson Eye is committed to providing the best possible care to enhance and preserve their patients’ vision. We’ve collaborated to enhance, maintain and increase their brand identity and awareness to continue growing their patient database in an increasingly crowded market. Our comprehensive marketing strategy includes digital marketing campaigns, social media content creation and management, creative design, video, and SEO optimization – all intended for brand awareness and lead generation.
Our ongoing objective is to position Tyson Eye as a leading eye care provider specializing in Lasik and cataract surgeries, generate new patient leads, and increase awareness of the Tyson Eye brand and the quality services they provide.
1. SOCIAL MEDIA CREATION & MANAGEMENT
A social media strategy was developed to consistently post relevant and informative content to build and maintain brand awareness. Tyson Eye’s social media presence was enhanced with the use of organic and educational content to create engagement in the form of shares, likes, and reviews to drive more brand exposure.
2. DIGITAL MARKETING & ADVERTISING
A strategically optimized and targeted digital marketing plan was implemented to generate leads in an effort to grow the patient database.
3. SEARCH ENGINE OPTIMIZATION
We also devised an SEO strategy to build online visibility through various SEO techniques including, but not limited to: keyword research, content optimization, and content creation in the form of blog posts and website enhancements.
The digital advertising campaigns we’ve implemented for Tyson Eye have exceeded their expectations, surpassing the initial goal to generate 100 phone calls from prospective patients. As these campaigns are ongoing, results continue on an upward trend, ensuring that the Tyson Eye brand can keep successfully growing their patient base.
Through ongoing brand awareness initiatives, Tyson Eye has established and maintained a reputable, well-respected brand image to remain competitive in their market. Additionally, positive feedback and reviews from these efforts continue to drive growth and awareness for their practice.