Hippo Blog

At Flying Hippo, we don’t take branding lightly, and we love brands that know their audience and stick to their guns when it comes to voice, imagery and audience engagement. That’s why we’re fans of Duluth Trading Co. Duluth Trading...

Hard ciders seem to be quite a growing market in the alcoholic beverage world. While we’re mostly beer fans around the office, we can’t deny a great brand when we see one. Smith & Forge has hoisted their brand to the next level by tap...

Do you happen to have 48 hours to kill? If so, you could do worse than spending it marathoning each and every James Bond film — from Dr. No through Skyfall. (Seriously, it takes 2 days, I Googled it to make sure my math was correct.) If you hap...

Burt’s Bees – Burt is a Real Man So, Burt is apparently a real man. Burt Shavitz, a recluse in the backwoods of Maine, and Roxanne Quimby, met and became lovers, in the 80’s, and came up with the idea to sell Burt’s honey, shoe polish and...

We’re big fans of beer around here. And, one of our favorites appeals to both our sense of taste and also sight. Shiner has some of the most beautiful package designs, brewed from a strong and authentic brand story that revels in the simplicity...

We’ve had the pleasure of working with some high-profile schools and school districts on redefining and refocusing their digital strategy. Often, schools come to us asking for a simple website redesign. Like many clients, we often help them to look...

We’ve been following the success story of Beardbrand for the last few months, and it’s been impressive. They have grown as an online retailer of beard-care products into a much larger lifestyle brand that has attracted and fostered a comm...

When you think about tech brands, a great brand voice, identity, and persona is probably not what comes to mind. Gadget and technology companies are usually known for their products or services, and not for having a stellar brand presence. But, that ...

How does your brand sound? I don’t mean its musical genre. I’m talking about your brand’s voice — its persona. If your brand were a real person, how would you describe its personality, behavior, and speech? Our philosophy is a...

I was sitting on my deck the other evening enjoying an unusually-mild summer night with my wife when one of the kids inadvertently turned on an overhead light. Faster than you could say, “Holy Bugs of Armageddon!,” swarms of mosquitoes, gnats, an...