Hippo Blog

Let’s have a talk. (Not that talk.) Let’s talk about marketing strategy. If there is one word that gets misused too often in marketing, it’s this one. First, I have some bad news: “Let’s use Twitter” is not a strategy. (It’s a tactic.) ...

Cooper Hewitt Gets New Typeface Cooper Hewitt, also known by it’s full name, Smithsonian’s Cooper Hewitt, National Design Museum, unveiled, earlier this week,  their new branding, designed by Pentagram partner Eddie Opara, featuring a new typefa...

The foundation of a great marketing strategy is understanding — insight into the mind of people. While many companies are eager to publish content, they often overlook the all-important strategy and planning stages that align their content effo...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Facebook Free Lunch on the Way Out This has been a developing story over the last ...

When it comes to marketing and advertising , I’m somewhat of a dinosaur. Okay, not “somewhat” – I am a full-fledged Triceratops. I’ve been around since the days of rubylith and stat-cameras (Google them, I won’t bother explaining). Heck, ...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Arby’s Tweet Goes Viral, Another Win for Real-time Brand Engagement After la...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Princeton predicts the end of Facebook, Facebook predicts the end of Princeton Res...

If you’ve read anything about marketing in the last few years, then you’ve probably read that content is critical to — pretty much — everything. d”Content is king,” is thrown around so frequently, you’d think...

Business Critical is our weekly collection of what’s new, exciting, and insightful for business leaders from the world of the web, marketing, social media, and more. Open, Click, Convert on the Go As we’ve already seen, mobile web usage on ph...

You’re reading an agency blog so you may assume that I’m going to say that agencies are keys to success and you can’t manage to have in-house marketing agency. Well, the honest truth is that you can do it yourself. There are pros and cons to bo...

When we first started this company, the web was a much simpler place. Boy, how times have changed. Back then, many brands were still apprehensive to invest in websites, development meant hard-coding a few pages in pure HTML (including tables. Ugh.), ...